Director- Field Marketing CEMEA

The Director - Regional Field Marketing for Visa Value-Added Services (VAS) Financial Services Audience will dual-report to the Vice President of Commercial Marketing for Acceptance Solutions and the Regional Head of B2B Marketing.
This role is responsible for driving field marketing activations for Visas Value-Added Services portfolio focused on the seller side of payments merchant acceptance and acquirer acceptance across payment processing tokenization and fraud and risk solutions for enterprise regional government midsized organizations.

As a strategic regional partner to product and sales teams you will lead all aspects of VAS Field Marketing supporting new and existing solutions that enable our merchants acquiring organizations and independent software vendors (ISVs) to grow innovate and manage risk.

Key Responsibilities

• Lead Regional VAS field marketing with a focus in demand generation for seller-side audiences:
  Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region ensuring initiatives support business growth and priorities.

• Engage regional Leadership in GTM and sales in as a marketing partner:
  Collaborate closely with regional sales product and executive leaders across the VAS to align marketing programs with business goals drive net new revenue opportunities and cross-sell and upsell solutions.

• Adapt and execute Acceptance Solutions marketing plans in the region:
  Translate business unit solutions and product priorities into actionable regional marketing plans using a globally defined model leveraging content and best practices to drive awareness demand generation and partner engagement across strategic segments and priority solutions and product offerings.

• Event activation: Lead the planning and execution of key industry and Visa-hosted events including pre-event positioning onsite activation and post-event follow-up to maximize client engagement and pipeline growth.

• Content localization and development: Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs and develop region-specific materials to support sales and partner conversations.

• Measure and optimize: Track analyze and report on the effectiveness of marketing programs using insights to optimize campaigns and maximize ROI.

Key Internal Partners

• Regional B2B Marketing Lead

• Global and Regional GTM Local Sales and Relationship Teams

• Global Acceptance Solutions and Risk and Identity Solution Teams

• Marketing and Communications Teams (Regional & Global)

• Analytics and Research Teams

• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications

• Bachelor degree required. MBA or advanced degree preferred.

Preferred Qualifications

• 10 years of progressively responsible experience in B2B marketing or communications preferably within Financial Services Payments or Technology sectors.
• Deep experience in marketing strategy go-to-market planning demand generation and launching new products and solutions.
• Proven ability to engage influence and partner with senior business leaders and cross-functional teams.
• Strong understanding of payment ecosystem audiences including merchants banks acquiring processors fintechs and risk management stakeholders.
• Executive presence with outstanding written and verbal communication skills with ability to present and influence at all levels.
• Highly collaborative energetic and solutions-oriented. Adds value to team and organizational culture.
• Strong organizational analytical and problem-solving skills with a data-driven focus on measurable business outcomes.
• Culturally aware with experience working across global and regional teams.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time

Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Experience: years
Vacancy: 1