Oversee brand voice and maintain brand integrity across all platforms
Monitor media relations and establish contacts with media members staff students and community
Lead and manage the perception and integrity of HBKU brand to preserve the organization s reputation and profile
Establish and drive a multi-channel communications strategy
Create and articulate the organizational communication strategy and guidelines for HBKU entities and external parties such as partner universities within Education City
Prepare long‑term communication and PR strategies aligned with HBKU s objectives
Coordinate with HBKU Senior Management to ensure consistent outreach and PR strategies are in place and that all business objectives and the supporting implementation plans are discussed coordinated reviewed agreed and communicated in a standardized manner across HBKU s entities
Provide expert advice to the President on communication strategies and coordination of communication initiatives including branding events and overall messaging
Oversee organizational publications for internal and external audiences including employee newsletters and stakeholders reports
Respond to requests for information from the media and act as the designated spokesperson or information source for the President
Plan and direct development and communication of informational programs to maintain favorable public perceptions of HBKU s achievements
Plan innovative marketing strategies and materials that promote HBKU Forward-facing representation of HBKU when relevant
Lead and arrange public appearances lectures contests and exhibitions for HBKU to promote the University as a leading organization and to increase public awareness
Study the objectives promotional policies and needs of the division to assist in the development of public relations strategies that will influence public opinion and promote all the ideas and initiatives of the division
Discuss communication aspects business and implementation plans with the supervisor
Give work instructions and guidance to communications staff and contact as needed to exchange information and collaborate on projects
Update the divisional senior management on implementing the communication strategies
Coordinate with Qatar Foundation s PR and Marketing on work plans and objectives
Exchange views and share experience on matters of common interest with Comparable organizations media and government entities
Other reasonable tasks as assigned by supervisor
Qualifications
Master's degree in communication or PR related field. 8 years of relevant experience, with 5 years in a senior management role, preferably in front-line PR at a higher education institute. Sound knowledge of Qatar's rules and regulations with respect to formalities. Outstanding negotiating and persuasive skills Outstanding planning and organizing skills Outstanding writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely; Arabic proficiency is an advantage.
Competencies
Expert Behavioural Competencies with the ability to collaborate and build trust, demonstrate integrity and excellence, lead and inspire, pioneer disruptive innovation, and seek knowledge and advancement.
Expert Functional Competencies with strong subject matter knowledge.
Expert Cross-Functional Competencies with the ability to provide advising and consulting, act as a business strategist, apply critical thinking and problem-solving, demonstrate financial acumen, manage governance, risk and control, and manage partnerships and outreach.