About the Role
We're delighted to partner with a retailing powerhouse who are hiring a Director of Ecommerce to lead the launch and ongoing operation of their e-commerce site, taking ownership of the channel's P&L performance against goals set by company leadership. The company operate out of the heart of New York City and are looking to take their operations to the next level. If you enjoy being hands on, this could be the perfect position for you!
Responsibilities
- Create lifecycle and retention strategies
- Build out KPI dashboards and analytics covering CAC, LTV, AOV, CRO, and contribution margin, reporting findings to leadership monthly.
- Own the site marketing and promotional calendar alongside the merchandising team.
- Push conversion rates higher through improvements to site experience, merchandising, product pages, and ongoing A/B testing
- Flag any significant shifts in strategy, budget, pricing, or promo timing.
- Team up with Merchandising and Supply Chain to move aged and excess inventory through the DTC channel in line with company goals
- Put the leadership-defined DTC channel strategy into action — contributing ideas and recommendations, but staying within the approved strategy, and budget.
- Work with supply chain and operations on demand forecasting, shipping costs, and returns.
- Get the e-commerce site up and running, then operate and scale it across the full brand portfolio
- Carry out pricing decisions in step with cross-functional teams.
- Run paid acquisition across Meta, Google, and TikTok.
Qualifications
- Familiarity with lifecycle marketing tools like Klaviyo and a history of building retention programs
- A track record of successfully building and scaling a profitable DTC channel
- Solid working knowledge of Shopify, site merchandising, and conversion-rate optimization
- Strong hands-on experience running meta and google accounts.
- 10+ years in e-commerce and digital marketing.
Education & Experience
- Bachelor’s degree in business, marketing or a related field.
What’s in it for you?
- Competitive salary
- 3 weeks PTO
- 4 days on-site (Fridays from Home!)
- 401K
- HVD Insurances
This listing is sourced from a third-party job board. Applying will redirect you to the original posting.