This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel driving consumer awareness increasing market share and building brand awareness. This role oversees and leads all marketing & communication efforts in the hotel.
The Position
This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel driving consumer awareness increasing market share and building brand awareness. This role oversees and leads all marketing & communication efforts in the hotel.
KEY ROLES & RESPONSIBILITIES
Reporting to the Area Director of Commercial responsibilities and essential job functions include:
- Manage all activities within the marketing department ensuring all brand standards are followed
- Creates & executes annual marketing plan to budget
- Serve as the hotels primary brand ambassador ensuring that brand guidelines are followed
- Develop the hotels communication strategies and execute the marketing campaigns in conjunction with the Sales Spa Food and Beverage departments to ensure profit growth and brand exposure
- Plan and oversee the hotels advertising and promotional activities
- Manage the hotels creative agency to develop all marketing collateral promotional pieces and advertising campaigns
- Work with digital marketing to develop compelling consumer and media content
- Oversee all marketing initiatives for the hotel
- Verifies all collateral is as per brand standard guidelines
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice
- Build and maintain positive relations with the Corporate and Regional offices
- Oversee photo shoots for the hotel and seasonal campaigns
PERSONAL ATTRIBUTES
- Excellent understanding of luxury market
- Excellent understanding of all hotel departments
- Professional presentation skills
- Knowledge of basic accounting math skills and analytical capabilities required.
- Ability to assess/evaluate employees performance fairly.
- Must have strong interpersonal skills with attention to details
- Strong written and verbal communication skills
- A leader with a positive attitude
- Strategic thinking combined with the ability to move strategy to action
- Problem solving skills
- Managerial / Leadership skills
- Self-motivated creative and confident with a highly energetic personality
- Creative independent and manages stress gracefully
- Ability to meet deadlines consistently
- Pro-active and taking initiative
- Must be organized and ability to work and follow systems and procedures
- Must be adaptable to change of strategy ideas systems etc.
- Must be guest service oriented
- Proficiency in organizational planning with the ability to multi-task
Qualifications :
- Bachelors degree in Marketing Business or related major
- Minimum 5 years experience in the marketing digital or related professional area
- Hospitality marketing or advertising agency experience preferred
- An experienced marketing expert a dynamic and self-driven creative individual
- An engaging and empathic leader
- A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)
- Strong luxury hotel background is preferred
- Fluency in English written and spoken
Remote Work :
No
Employment Type :
Full-time
Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills
Experience: years
Vacancy: 1