Director of Marketing

As Director of Marketing you will be responsible for leading the hotels overall marketing strategy ensuring every guest touchpoint reflects the distinctive Delano brand.

Reporting to the General Manager and working closely with Regional Marketing Revenue Sales and Operations teams you will develop integrated marketing strategies that build brand awareness drive revenue and create meaningful cultural relevance.

This role requires a commercially minded leader with exceptional creative instincts deep understanding of luxury hospitality and lifestyle brands and a strong network across media fashion art entertainment and the UAE luxury landscape.

Key Responsibilities

Brand Leadership

• Champion and protect the Delano brand across every channel and guest touchpoint.
• Lead the development of the annual marketing strategy aligned with business objectives.
• Ensure consistency in visual identity storytelling and tone of voice.
• Position Delano Dubai as a market-leading luxury lifestyle destination.

Marketing Strategy

• Develop and execute integrated marketing campaigns supporting rooms restaurants bars spa and events.
• Drive awareness market share guest acquisition and revenue.
• Build seasonal campaigns product launches and brand initiatives.
• Identify emerging market trends and guest behaviours to maximise commercial opportunities.

Digital & Content

• Oversee all digital marketing activities including website CRM email marketing SEO/SEM and paid media.
• Lead content strategy across owned and earned channels.
• Ensure all photography videography and creative assets reflect Delanos elevated aesthetic.
• Drive social media strategy in partnership with the Social Media Manager.

PR & Communications

• Lead the hotels PR strategy alongside appointed agencies.
• Build relationships with international regional and local media.
• Secure impactful editorial coverage and thought leadership opportunities.
• Oversee crisis communications where required.

Partnerships & Experiences

• Develop strategic partnerships with luxury fashion design wellness and cultural brands.
• Create signature brand activations that generate conversation and strengthen Delanos positioning.
• Build relationships with key opinion leaders influencers and tastemakers aligned with the brand.

Commercial Performance

• Manage the annual marketing budget and ROI.
• Analyse campaign performance and guest insights.
• Work closely with Revenue Management and Sales to maximise demand and profitability.
• Present regular performance reports with actionable recommendations.

Leadership

• Inspire and develop a high-performing marketing team.
• Foster collaboration across departments.
• Mentor direct reports and encourage creativity accountability and innovation.
• Build a culture of excellence that reflects Delanos values.

Qualifications :

Experience

• Bachelors degree in Marketing Communications Business or a related field.
• 8 - 10 years progressive marketing leadership experience within luxury hospitality or premium lifestyle brands.
• Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand.
• UAE or GCC experience preferred; pre-opening experience highly advantageous.
• Strong commercial and strategic mindset with the ability to balance brand vision and business performance.
• Deep expertise in luxury brand positioning storytelling and creative direction.
• Strong understanding of digital marketing CRM and performance marketing.
• Excellent stakeholder management communication and influencing skills.
• Strong analytical and financial acumen with a data-informed approach to decision making.
• Established network across luxury media fashion influencers and lifestyle partners.
• Ability to thrive in a fast-paced entrepreneurial environment.
• Demonstrated experience in leading teams developing talent and fostering a culture of empowerment inclusivity and innovation.
• Leadership style that unites inspires and elevates team performance across both guest experience and business outcomes.
• A genuine passion for purpose-driven hospitality and culturally relevant brand building.

What Were Looking For

Were looking for someone who understands that luxury is felt rather than announced.

Someone who can build brands that become part of culture create campaigns that inspire conversation and lead with quiet confidence. You combine creativity with commercial thinking elegance with precision and bring an instinctive understanding of what makes Delano unlike anywhere else.

You are also naturally connected within the world of luxury fashion and culture - able to open doors build meaningful relationships and place the brand at the centre of relevant conversations.

Additional Information :

What awaits you...

• The opportunity to join an international and innovative and fast-growing group committed not only to building new hotels but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1