Ed Tech Sales Counselor
Company: Boston Institute of Analytics (BIA)
Location: Mumbai (On-site)
Employment Type: Full-time
Experience: 1-3 Years
About Boston Institute of Analytics
The Boston Institute of Analytics is one of the top-ranked international education and training institutes, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. BIA delivers industry-leading programs across new-age technical and non-technical disciplines, helping students and professionals build future-ready careers in the world's most in-demand fields. Our programs emphasize practical learning, career-focused training, and global certification pathways, enabling learners to develop the skills required to succeed in competitive global industries.
About the Role
We are looking for an energetic and target-oriented Sales Counselor to join our admissions team in Mumbai.
This is a B2 C inside sales role within the Ed Tech industry , focused on converting qualified student and professional enquiries into enrollments. You will speak with prospective learners, understand their career goals, recommend relevant programs, handle objections, follow up consistently, and guide candidates through the complete admission journey.
The ideal candidate is a confident communicator who enjoys sales, understands the importance of follow-ups, and is motivated by achieving and exceeding monthly targets.
Key Responsibilities
Lead Conversion & Inside Sales
Handle qualified leads generated through digital marketing and other acquisition channels.
Connect with prospective students and working professionals through calls, Whats App, email, and virtual meetings.
Understand the candidate's education, experience, career goals, and learning requirements.
Recommend relevant courses and programs based on the candidate's profile.
Conduct effective sales pitches and product presentations.
Convert qualified leads into paid enrollments.
Consistently achieve monthly and quarterly admission targets.
Student Counselling
Explain course curriculum, program structure, duration, certifications, fees, schedules, and career support.
Help prospects understand the relevance and career value of different programs.
Address questions and concerns related to courses, eligibility, fees, and admissions.
Identify the candidate's needs and position the right program accordingly.
Build trust and establish strong relationships throughout the decision-making process.
Follow-ups & Objection Handling
Maintain regular and structured follow-ups with prospective students.
Handle common sales objections related to pricing, course selection, competition, timing, and decision-making.
Use effective persuasion and negotiation techniques to move prospects through the admissions funnel.
Create urgency and drive timely enrollment decisions without compromising the student experience.
CRM & Pipeline Management
Maintain accurate lead and prospect information in the CRM.
Update lead stages, follow-up activities, conversations, and admission status.
Manage the sales pipeline and prioritize high-intent prospects.
Ensure no qualified lead is missed due to delayed or inconsistent follow-up.
Track individual performance against daily, weekly, and monthly sales targets.
Admissions & Onboarding
Guide students through documentation, payment, and enrollment procedures.
Coordinate with internal teams to ensure smooth admission and onboarding.
Maintain a positive candidate experience from the first interaction through enrollment.
Key Skills & Competencies
Strong B2 C sales and conversion skills.
Excellent verbal and written communication.
Strong counselling, persuasion, negotiation, and objection-handling abilities.
Highly confident and comfortable speaking with students and working professionals.
Strong follow-up discipline and pipeline management skills.
Target-driven and motivated by incentives and performance.
Ability to understand customer needs and recommend the right solution.
Comfortable working in a high-volume lead environment.
Basic understanding of CRM systems and sales reporting.
Strong ownership of individual sales targets and conversion numbers.
Preferred Experience
Candidates with 1-3 years of experience in any of the following areas are preferred:
Ed Tech Sales
Inside Sales
Education Sales
Admissions Counselling
Academic Counselling
Career Counselling
B2 C Sales
Student Recruitment
Course Sales
Training & Certification Sales
Education/Training Consulting
Educational Qualification
Bachelor's degree in any discipline.
MBA/PGDM in Sales, Marketing, Business Management, or a related field is an added advantage but not mandatory.
What We Offer
Fixed Salary + Attractive Performance Incentives
Qualified Inbound Leads
No Field Sales
Structured Sales & Product Training
Opportunity to work in the fast-growing Ed Tech industry
Exposure to high-demand technology and professional education programs
Performance-based career growth
Supportive and energetic work environment
Opportunity to build a long-term career in Ed Tech sales
Why Join BIA?
Sell career-oriented programs across high-demand technology and professional domains.
Work with a growing international education and training organization.
Get access to qualified leads generated through marketing campaigns.
Learn from experienced sales leaders and education professionals.
Build expertise in consultative selling and career counselling.
Fast career progression based on performance.
Work in a dynamic, target-driven environment in Mumbai.
Work Location & Schedule
Location: Mumbai
Work Mode: On-site
Working Days: Monday to Saturday
Equal Opportunity Employer
Boston Institute of Analytics is committed to fair and inclusive hiring practices. All qualified candidates will be considered based on their skills, experience, communication abilities, and suitability for the role.