Email Marketing Specialist/Automation (Salesforce Cloud)

I have a Marketing and Automation Manager role open for one of our enterprise level clients in Hudson Yards, NY. I am looking for someone with Salesforce Marketing Cloud expertise to lead the strategy, execution, and optimization of email marketing programs.

This role is a Right to Hire.

It is $70/hr W2 or $80/hr if you have your own LLC/S-Corp.

Responsibilities:

• Build and deploy email marketing campaigns across a variety of audiences, products, and platforms in support of business objectives.
• Manage email campaigns in Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
• Design, build, and optimize customer lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
• Create and maintain audience segments using SQL Query Activities, Filter Activities, and Data Extensions.
• Develop triggered communications based on customer behaviors, CRM events, and business rules.
• Leverage dynamic content, personalization, decision splits, and audience targeting to deliver relevant customer experiences.
• Understand Einstein capabilities and best practices for using it for journey sends
• Partner with stakeholders and serve as an internal consultant on email marketing best practices.
• Collaborate across marketing teams to optimize email content, scheduling, deployment, and automation.
• Think strategically to prioritize projects and execute email marketing campaigns that support short- and long-term goals.
• Establish email marketing best practices and support automation strategies that improve channel performance and efficiency.
• Practice best in class QA. Follow and improve internal processes and execute with strong attention to detail.
• Provide clear campaign results against goals and relevant benchmarks.
• Assess email performance and make recommendations for improvement.

Qualifications:

• A minimum of 5 years of B2B or B2C email marketing experience.
• Experience working with email marketing and marketing automation platforms, including Salesforce Marketing Cloud (preference for also having Pardot experience).
• Experience managing stakeholders or clients internally or in an agency environment.
• The ability to work independently and collaboratively in a fast-paced, changing environment while managing multiple priorities and deadlines.
• The ability to think critically and make optimization decisions based on data and analytics.
• A demonstrated understanding of email marketing best practices, testing, data analysis, reporting, deliverability, and compliance.
• Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences.
• A willingness to roll up your sleeves to get things done.
• Experience with Microsoft Office, including Excel, Word, and PowerPoint.
• Bachelor's degree or equivalent work experience.

Reporting Relationships:

As our Email Marketing Manager, you will report to our Email & Marketing Automation Lead, who reports to our Head of Channels.

Lori Sklarski

Senior Technical Recruiter, PRI Technology

Direct:

Office: x27

Cell: