The Food & Beverage Marketing Executive is responsible for planning, coordinating, and executing marketing initiatives that promote the hotel's restaurants, bars, lounges, in-room dining, and special culinary experiences. The role supports the development of innovative campaigns that enhance brand awareness, increase guest engagement, drive covers and revenue, and position the hotel's Food & Beverage offerings as market-leading dining destinations.
Working closely with the Director of Marketing, Director of Food & Beverage, Executive Chef, and operational teams, the Food & Beverage Marketing Executive develops promotional campaigns, coordinates partnerships, manages marketing collateral, monitors campaign performance, and identifies new opportunities to strengthen the hotel's Food & Beverage presence across both digital and traditional marketing channels.
A. Job Qualifications Knowledge and Experience
- Bachelor's Degree or Diploma in Marketing, Hospitality Management, Business Administration, Communications, or a related field.
- Minimum of 2 years of experience in marketing, restaurant marketing, hospitality marketing, or a similar role, preferably within a luxury hotel or premium dining environment.
- Strong understanding of Food & Beverage trends, consumer behavior, social media marketing, event promotions, and campaign planning.
- Experience in coordinating promotional campaigns, partnerships, and marketing activations.
- Strong knowledge of Microsoft Office applications and social media platforms.
- Excellent written and verbal communication skills in English. Additional languages are an advantage.
Competencies
- Creative and commercially minded.
- Strong organizational and project management skills.
- Excellent interpersonal and communication abilities.
- Strong negotiation and relationship-building skills.
- Attention to detail and brand consistency.
- Ability to manage multiple projects simultaneously.
- Proactive and results-oriented.
- Strong analytical skills with the ability to evaluate campaign performance.
- Service-oriented with a passion for luxury hospitality.
- Ability to work independently and collaboratively.
B. Key Areas of Responsibility 1. Food & Beverage Marketing
- Develop and execute marketing campaigns that promote the hotel's restaurants, bars, lounges, spa dining experiences, and special culinary events.
- Support the achievement of Food & Beverage revenue, cover, and profitability targets through innovative marketing initiatives.
- Plan and coordinate seasonal promotions, festive campaigns, themed dining experiences, product launches, and special events.
- Collaborate with the Food & Beverage and Culinary teams to ensure promotions accurately reflect the guest experience and operational capabilities.
- Develop promotional concepts that strengthen outlet positioning and enhance guest engagement.
- Identify new business opportunities, partnerships, and promotional initiatives to increase outlet visibility and revenue.
2. Campaign Management
- Develop and maintain the annual and monthly Food & Beverage promotional calendar.
- Coordinate campaign execution across digital, social media, website, email marketing, and in-house communication channels.
- Ensure all campaigns are delivered on schedule and in accordance with brand standards.
- Monitor campaign performance and prepare recommendations for continuous improvement.
- Support promotional photography, videography, and creative production.
3. Marketing Communications
- Prepare marketing collateral including menus, promotional materials, advertisements, digital assets, and social media content.
- Ensure all Food & Beverage marketing communications remain consistent with the hotel's luxury brand identity.
- Coordinate promotional messaging with the Marketing Department to maximize campaign visibility.
- Support public relations activities relating to Food & Beverage promotions and events.
4. Partnerships & Business Development
- Develop relationships with media partners, influencers, lifestyle brands, and strategic partners.
- Coordinate collaborations, sponsorships, and promotional partnerships that enhance brand exposure.
- Support restaurant awards, culinary events, and community engagement initiatives.
- Maintain positive relationships with suppliers and external marketing partners.
5. Market Research & Performance Analysis
- Monitor competitor activities, dining trends, guest preferences, and market developments.
- Analyze campaign performance, guest feedback, and outlet performance data.
- Prepare monthly reports highlighting campaign effectiveness, return on investment, and future recommendations.
- Identify opportunities to improve guest engagement and increase Food & Beverage revenue.
6. Administration
- Coordinate marketing schedules, campaign timelines, and promotional calendars.
- Maintain accurate records of marketing agreements, sponsorships, vendor contracts, and promotional documentation.
- Prepare campaign briefs and ensure timely communication with operational departments.
- Maintain organized records of marketing assets and promotional materials.
- Attend departmental meetings and assist with administrative requirements.
7. Other Responsibilities
- Maintain a high standard of personal presentation and professionalism.
- Comply with all hotel policies relating to health, safety, hygiene, fire procedures, and confidentiality.
- Attend training sessions, meetings, and hotel events as required.
- Build positive working relationships across all hotel departments.
- Perform any additional duties assigned by the Director of Marketing or Director of Sales & Marketing.