Job Title - Fashion Brand Manager
About the Role
We are seeking a creative and commercially driven Fashion Brand Manager to lead brand strategy positioning and execution across all customer touch points. This role is responsible for building brand equity driving market growth and ensuring consistent brand identity while aligning creative vision with commercial objectives in a competitive fashion retail environment.
Key Responsibilities
Brand Strategy & Positioning
Develop and execute the overall brand strategy in line with business goals and target audiences.
Define brand positioning messaging and visual identity across all channels.
Ensure consistent brand representation across retail digital and marketing platforms.
Marketing & Campaign Management
Plan and deliver seasonal and product-launch marketing campaigns.
Coordinate with creative digital and retail teams to ensure cohesive campaign execution.
Monitor campaign performance and optimize strategies to maximize brand impact.
Product & Merchandising Collaboration
Work closely with design merchandising and buying teams to align product assortments with brand vision.
Provide market insights on trends customer preferences and competitive activity.
Support pricing promotions and product storytelling to drive sales.
Digital Social & PR Management
Oversee digital marketing social media presence and influencer collaborations.
Manage brand communications PR activities and partnerships to enhance visibility.
Ensure brand tone and storytelling resonate with target customers.
Market Analysis & Performance Tracking
Analyze market trends customer data and brand performance metrics.
Track KPIs such as brand awareness customer engagement and sales contribution.
Provide actionable insights and reports to senior management.
Budget & Stakeholder Management
Manage brand marketing budgets and ensure effective use of resources.
Coordinate with agencies vendors and internal stakeholders.
Ensure timely delivery of projects within budget and scope.
Qualifications & Experience
Bachelors degree in Fashion Management Marketing Business or related field.
610 years of experience in brand management within fashion or retail industries.
Strong understanding of fashion trends consumer behavior and retail dynamics.
Experience managing multi-channel marketing campaigns and brand launches.
Proven ability to balance creative vision with commercial performance.
Key Competencies & Behaviours
Strong creative and strategic thinking skills
Excellent communication and presentation abilities
Commercial acumen and results-oriented mindset
Ability to collaborate across creative and commercial teams
High attention to detail and brand consistency
Adaptability in a fast-paced fashion environment
What We Offer
Opportunity to shape and grow a fashion brand in a competitive market
Creative and collaborative work environment
Competitive compensation and benefits
Career growth and leadership development opportunities
Apply now!
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