Field Marketing Manager

As a Field Marketing Manager in Dubai you will join a diverse passionate team dedicated to powering the worlds payments ecosystem!

This purpose of this Field Marketing Manager is:

The Field Marketing Manager / Senior Manager MEA owns the end-to-end marketing motion across the Middle East and Africa. The role translates global campaign strategies into locally relevant field programs that build pipeline increase brand visibility support sales priorities and activate ACI Worldwide strategic partnerships across the region. The role works in close partnership with EMEA sales leadership regional sales teams digital marketing partner marketing inside sales and Sales Development Representatives to generate and accelerate measurable demand.

A typical day at ACI for a Field Marketing Manager is:

Pipeline and Demand Generation

• Own the MEA field marketing plan and translate global campaign strategies into locally relevant programs that generate and accelerate pipeline for the regional sales team.

• Plan and execute account-based marketing programs targeting Tier 1 banks central banks fintechs and large merchants across the Middle East and Africa.

• Manage the MEA events calendar including industry conferences executive roundtables and ACI-hosted client forums.

• Partner with the digital team to localize paid media email and web campaigns for MEA audiences including Arabic-language content where appropriate.

• Develop post-event and campaign lead follow-up programs in coordination with inside sales and Sales Development Representatives.

Partner and Ecosystem Marketing

• Co-develop joint marketing programs with ACI regional partners and manage co-branded campaign execution.

• Coordinate with global partner marketing to ensure MEA partner programs align with ACI Worldwide go-to-market strategy.

• Support partner-led demand generation by aligning campaign themes messaging event participation and follow-up actions with regional revenue priorities.

Brand and Thought Leadership

• Champion ACI Worldwide position as a leading real-time payments infrastructure provider in the region.

• Identify and secure speaking opportunities awards and media placements at key regional events and in fintech and banking trade press.

• Build regional content angles that connect ACI messaging to market priorities across banking payments fintech and merchant commerce.

Stakeholder Alignment Budget and Reporting

• Serve as the primary marketing business partner to MEA sales leadership attending pipeline reviews and quarterly business reviews to align marketing activity to revenue priorities.

• Track and report on campaign return on investment marketing-sourced pipeline marketing-influenced pipeline and event performance against agreed key performance indicators.

• Manage the MEA marketing budget including spend efficiency forecasting vendor coordination and alignment to campaign priorities.

• Maintain clear project plans timelines follow-up actions and stakeholder communications across campaigns events and partner programs.

Knowledge Skills and Experience needed to succeed in this role:

Required Qualifications

• 5 years of business-to-business marketing experience with at least 3 years in a field marketing regional marketing or campaign marketing role covering the Middle East; Africa experience is a strong plus.

• Background in financial services fintech enterprise software or payments technology.

• Proven track record of building and executing events and campaigns that generate measurable pipeline.

• Experience managing partner co-marketing programs and market development funds budgets.

• Strong project management skills including the ability to manage multiple campaigns events stakeholders agencies and deadlines at the same time.

• Excellent written and verbal communication skills in English and Arabic.

• Ability to work cross-functionally with sales digital marketing product marketing partner marketing inside sales and regional leadership.

Required Knowledge Skills and Abilities

• Knowledge of Middle East and Africa banking payments fintech and merchant commerce audiences.

• Ability to translate global messaging into regionally relevant campaign propositions and customer-facing programs.

• Strong commercial orientation with understanding of pipeline creation pipeline acceleration lead follow-up and sales alignment.

• Ability to measure campaign performance and communicate results clearly to senior stakeholders.

• Comfort working with executive stakeholders sales leaders partners agencies and event organizers.

Preferred Knowledge Skills and Experience needed for this role:

• Experience working for a global payments banking technology enterprise software or financial technology organization.

• Experience planning executive roundtables client forums partner events and large regional industry conferences.

• Experience with account-based marketing for banks central banks fintechs and enterprise merchant accounts.

• Experience creating or localizing Arabic-language campaign assets and working with regional agencies or media partners.

• Familiarity with customer relationship management and marketing automation platforms used to track campaigns events leads and pipeline attribution.

• Experience operating in a matrixed global organization with regional sales leadership and central marketing functions.

Core Capabilities:

We seek colleagues who embody our core capabilities these shape our culture and enable us to make a meaningful impact together:

• Ensure Accountability: holding self and others accountable to meet commitments.

• Drives Results: consistently achieving results even under tough circumstances.

• Customer Focus: building strong customer relationships and delivering customer-centric solutions.

• Cultivate Innovation: creating new and better ways for the organization to be successful.

• Collaborates: building partnerships and working collaboratively with others.

• Courage: stepping up to address difficult issues saying what needs to be said.

#LI-VD1

#LI-Hybrid

Required Experience:

Manager