Company Description
AABTools Industrial Supplies is a UAE-based business-to-business solutions provider founded in 1960, specializing in industrial supplies for building, maintaining, repairing, and operating facilities. The company stocks over 12,000 quality products and serves diverse sectors including energy and utilities, hospitality, construction, oil and gas, and property management. AABTools emphasizes a consultative sales approach, combining customer needs evaluation, technical expertise, and robust after-sales support. With multiple stores across the United Arab Emirates, dedicated technical sales staff, and a reliable delivery fleet and supply chain, AABTools ensures fast order fulfillment and end-to-end solutions for customers within the UAE and beyond. To learn more, visit
About the Role
The Field Sales Engineer is a full-time, on-site role based in Dubai, United Arab Emirates. This position involves visiting customer sites, identifying customer requirements, and recommending suitable industrial products and solutions. The Field Sales Engineer will manage the sales cycle from lead generation and customer engagement to order closure, while developing new business opportunities and maintaining strong customer relationships.
The role also involves coordinating with internal teams to meet customer requirements, maintaining product knowledge, monitoring market trends, gathering customer feedback, and contributing to sales targets and business growth.
Role Description:
- Drive the entire sales cycle from initial customer engagement to closed sales
- Key account management skills and ability to prospect for new accounts within the assigned segment
- Ability to manage large end user accounts and conduct continuous business development activities
- Maintain a high level of product knowledge in order to have meaningful conversations with customers
- Working with engineers and technical managers to understand project requirements and specify relevant products
- Provide forecasts on best case and most likely sales volumes over relevant time periods
- Report on sales activity
- Keep detailed notes on prospect and customer interactions (adding and updating opportunities for effective follow up)
- Be a positive representative of the company and its brand in the marketplace
- Conduct all sales activities with the highest degree of professionalism and integrity
Desired Skills and Experience:
- 2-4 years of proven B2B sales experience in industrial tools, industrial supplies, construction, engineering, or related technical products.
- Demonstrated ability to generate leads, develop new business, acquire customers, and grow existing accounts.
- Experience managing key accounts, building long-term customer relationships, and achieving sales targets.
- Strong negotiation, presentation, and communication skills, with the ability to understand customer requirements, recommend suitable solutions, and close sales.
- Good commercial awareness and the ability to identify business opportunities and handle customer objections effectively.
- Self-motivated, proactive, and results-oriented, with strong planning, follow-up, and time-management skills.
- Comfortable conducting regular customer visits and developing new business within an assigned sales territory.
- Basic technical aptitude and willingness to develop strong product knowledge in industrial tools and equipment.
- A valid UAE driving licence is mandatory. Candidates must be willing to travel regularly to meet new and existing customers.
- Must currently reside in the UAE and be available to work in the assigned territory of Dubai or Abu Dhabi.
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