element MEA is supporting a leading Dubai-based creative and digital agency in appointing a senior freelance SEO and Generative Engine Optimization (GEO) strategist to lead the search strategy behind its client accounts. The agency's identity will be shared with shortlisted candidates.
This is a strategic, advisory role. The agency's in-house SEO executive handles technical execution and deployment.
Engagement - Freelance, on a monthly retainer with an agreed fixed number of hours, and one month's notice.
- Higher involvement while the strategy is built, then around 3-5 hours a week for check-ins, report reviews and monthly client calls.
- Fully remote, working on UAE/GCC time (GST).
Key Responsibilities - Map client business goals, audiences and regional commercial priorities.
- Build 6-12 month SEO and GEO roadmaps with clear deliverables and KPIs.
- Develop English and Arabic keyword maps and conversational prompt sets (ChatGPT, Perplexity, Gemini, Claude) tailored to GCC dialects and buyer intent.
- Recommend landing page, entity and Answer Engine Optimization (AEO) content structures.
- Turn strategy into a prioritized task list for the in-house SEO executive and review progress weekly.
- Monitor AI share of voice, citations, entity attribution, competitor visibility and priority prompts, and refine the GEO roadmap.
- Validate monthly Looker Studio, GA4, GSC and GEO visibility reports before client submission.
- Co-lead monthly strategy and reporting calls with client stakeholders.
Requirements - 5+ years in SEO strategy, with proven experience in GEO and AI search.
- Native or professional fluency in English and Arabic, including reviewing Arabic copy and presenting in both languages.
- Strong commercial acumen: you turn business goals into actionable SEO/GEO plans.
- Hands-on with Semrush or Ahrefs, Google Search Console, GA4, Looker Studio, Screaming Frog and LLM visibility tracking tools.
- Confident, executive-level client communication.
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