Position Overview
The General Manager leads GreenSM's launch and growth in Qatar, owning the full P&L and building an all-electric ride-hailing and mobility business from the ground up.
Job title: General Manager, GreenSM Qatar
Location: Doha, Qatar (with regular travel to other cities)
Reports to: Regional CEO / Head of International Markets, GreenSM
Employment type: Full-time, permanent
Language: English (required);
Purpose of the role:
Establish GreenSM as Qatar's leading EV mobility brand by building a safe, reliable and profitable operation, a strong local team and constructive relationships with regulators, partners and the community.
Key Responsibilities
1. Strategy and P&L
- Develop and execute the Qatar market entry and 3-5 year growth strategy, aligned with GreenSM's regional and global plans.
- Own the annual budget, revenue targets, unit economics and path to profitability; report results to regional leadership.
- Identify new service lines and expansion cities beyond Doha and build business cases.
2. Operations and fleet
- Oversee day-to-day ride-hailing operations: fleet deployment, dispatch, utilisation, trip quality and cost control.
- Manage EV procurement, maintenance, depots and fleet lifecycle with suppliers and service partners.
- Plan and roll out charging infrastructure, including depot charging, public partners and grid or power-supply arrangements.
3. Drivers and supply
- Build driver recruitment, onboarding, training, incentive and welfare programmes, including partner-driver and fleet-owner models.
- Maintain driver standards, retention and a fair, transparent earnings model.
4. Commercial, marketing and customer experience
- Lead brand launch, rider acquisition, pricing, promotions and partnerships (corporate, hospitality, airports, mobile money and payment providers).
- Drive customer service quality, app ratings and complaint resolution.
- Work with the product and technology teams to localise the app, payments and features for users.
5. Regulatory, government and stakeholder relations
- Secure and maintain all licences and approvals, Qatar Revenue Authority, county governments, Qatar Power and other relevant bodies.
- Ensure compliance with Kenyan law on transport, employment, tax, data protection and EV import and standards.
- Represent GreenSM with government, industry associations, investors, media and local communities.
6. Safety, quality and risk
- Set and enforce safety, security, insurance and incident-response standards for riders, drivers and vehicles.
- Maintain risk, audit and governance controls in line with group policy.
7. People and culture
- Recruit, develop and retain a high-performing local leadership team and a wider workforce.
- Build a culture of safety, integrity, customer focus and sustainability, with strong coordination between local and head-office teams.
Requirements
Qualifications
- Bachelor's degree in Business Administration, Engineering, Economics or a related field; MBA or equivalent is an advantage.
Experience
- 10+ years of progressive experience, including 5+ years in a general management or country-head role with full P&L accountability.
- Proven track record launching or scaling a business in ride-hailing, mobility, logistics, automotive, EV, e-commerce or another consumer technology or platform business.
- Strong understanding of the business, regulatory and political environment, with an established network in government and industry.
- Experience managing large, operations-heavy teams and multiple stakeholders across countries is an advantage.
Skills and attributes
- Strategic thinker with strong commercial, financial and analytical skills.
- Hands-on, entrepreneurial and resilient in fast-growing, start-up environments.
- Excellent leadership, negotiation, communication and stakeholder management skills.
- Knowledge of EV technology, charging infrastructure and sustainability is a strong plus.
- Fluent in English. Comfortable working with a multicultural, cross-border team.
- Strong integrity and commitment to safety, compliance and ethical business practice.
- Willingness to travel within Qatar and to regional or head-office locations as needed.
Key Performance Indicators
Financial: Revenue, gross margin, EBITDA and cash burn against budget; progress to break-even
Growth: Active riders and drivers, trips per day, fleet utilisation, market share in Nairobi and new cities
Service quality: App rating, ride cancellation and wait times, complaint resolution time
Safety and compliance: Incident rate, licence and audit status, zero major regulatory breaches
Fleet and charging: Vehicle uptime, charging availability, cost per km
#J-18808-Ljbffr