Global Head of Product Marketing

BettingJobs is delighted to be partnering with a major global iGaming business to appoint a Global Head of Product Marketing . Our client delivers the services behind some of the most recognised products in online gaming, reaching millions of players worldwide. With a workforce numbering in the thousands across multiple international hubs, it continues to expand into new markets and invest heavily in its people. This is a rare chance to set the global product marketing direction for a market leader.

Located ideally in Dubai, Malta, Gibraltar or RAK . You will lead strategy, positioning and go-to-market across a multi-vertical casino portfolio spanning Slots and Live Casino and build and guide a team across several regions. The role suits a senior iGaming product marketer who knows the products in depth, uses data to make decisions and wants a global remit where every launch is expected to deliver measurable growth.

Responsibilities

• Define and own the global product marketing strategy across Slots and Live Casino.


• Work with Product, Commercial and Brand teams to build messaging, narratives and GTM campaigns for international markets.


• Build and maintain a GTM framework for new launches and major updates.


• Use product analytics, market data and competitor insight to guide positioning and roadmap decisions.


• Lead, mentor and develop a distributed product marketing team.


• Keep Product Marketing and Operations aligned across all regions.

Requirements

• 10 years in Product Marketing including at least 5 years in senior or global leadership within iGaming.


• A proven record of GTM strategy and execution across Slots and Live Casino.


• Strong understanding of the product lifecycle, player acquisition, retention and monetisation.


• Experience launching and scaling products across multiple international markets.


• A data-driven approach with confidence in analysing performance and optimising strategy.


• Excellent storytelling, presentation and stakeholder management skills.


• A degree in Marketing, Business or Product Management, MBA preferred.

Applicants must be based outside the UK, Spain, Italy and France.

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