Graphic Designer Job Responsibilities:
· 2. Key Responsibilities
- Design and manage all social media creatives, including static posts, carousels, reels covers, story templates, and campaign graphics for platforms such as Instagram, Facebook, LinkedIn, YouTube, and Twitter/X.
- Create and manage print media materials including brochures, pamphlets, event leaflets, prospectuses, newsletters, and institutional reports.
- Design large-format outputs such as banners, standees, hoardings, billboards, and campus signage for events, admissions drives, and institutional announcements.
- Develop advertisements for print (newspapers, magazines) and digital platforms (Google Display, social media ads, website banners) in line with campaign objectives.
- Design and maintain static web pages, landing pages, and digital assets in coordination with the web/IT team.
- Collaborate closely with the existing graphic designer to divide workload, maintain design consistency, and mentor/guide on brand guidelines where required.
- Work directly with the Dean, Branding & Communication to understand messaging priorities, translate concepts into visuals, and present design options for approval.
- Maintain and evolve the institute's visual brand identity (colors, typography, logo usage, templates) across all departments and campaigns.
- Coordinate with printers, vendors, and print houses for production, proofing, and quality control of print materials.
- Manage multiple design requests simultaneously from various departments (Admissions, Placement, Events, Academics, Administration) while maintaining priority and deadlines.
- Build and maintain a design asset library (templates, icons, photography, brand elements) for reuse and efficiency.
- Stay updated with current design trends, social media formats, and print production techniques relevant to the education sector.
- Support photography/videography coordination for events when required, and use visual assets in design output.
- Ensure all designs comply with brand guidelines, accreditation/regulatory display requirements and institutional standards.
3. Educational Qualifications
- Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field (e.g., BFA, B.Des, Diploma in Commercial Art/Applied Art).
- Additional certification in Graphic Design, UI/UX, or Digital Media Design will be an added advantage.
- A strong portfolio demonstrating both social media and print design work will be considered equally important as formal qualifications.
4. Experience Required
- Minimum 4 to 8 years of relevant, hands-on experience in graphic design, with a proven portfolio spanning both digital/social media and print media design.
- Prior experience working with an educational institute, university, corporate marketing/branding team, design agency, or media house is preferred.
- Demonstrated experience managing high design volume across multiple concurrent projects and stakeholders.
- Experience liaising with vendors/print houses for production of large-format print material (hoardings, banners, standees) is preferred.
- Experience mentoring or working alongside junior designers in a collaborative team setup.
5. Skills & Competencies
Technical / Design Skills
- Expert proficiency in Adobe Creative Suite — Photoshop, Illustrator, InDesign (mandatory); Figma, CorelDRAW, After Effects/Premiere Pro (preferred).
- Working knowledge of Canva or similar rapid-design tools for quick social media turnarounds.
- Strong understanding of layout, typography, color theory, and composition for both digital and print formats.
- Sound knowledge of print production processes: paper types, finishes, CMYK/RGB color modes, bleed/trim/safe areas, and pre-press file preparation.
- Understanding of platform-specific design specifications for social media (image sizes, aspect ratios, carousel formats, reels covers, etc.).
- Basic understanding of branding principles and ability to maintain visual consistency across all deliverables.
- Familiarity with large-format print design (hoardings, banners) including scale and resolution considerations.
- Basic knowledge of web design principles (for static page design) — Figma/Adobe XD exposure is a plus.
- Effective use of AI tools in graphic design is expected.
Behavioral / Soft Skills
- Strong creative and conceptual thinking with the ability to translate briefs into compelling visuals.
- Excellent time management and ability to handle multiple deadlines simultaneously.
- Strong collaboration and teamwork skills, especially in working alongside another designer and cross-functional departments.
- Good communication skills to interpret briefs from the Dean and other stakeholders accurately.
- Attention to detail and commitment to quality and brand consistency.
- Ability to take and incorporate feedback constructively and iterate quickly.
- Ownership mindset with the ability to work independently as well as in a team.
- Adaptability to work on both quick-turnaround social content and longer-timeline print projects.
6. Key Performance Indicators (KPIs)
- Timely delivery of design assets against agreed turnaround times (e.g., % of tasks delivered on/before deadline).
- Design quality and brand consistency score, as reviewed periodically by the Dean, Branding & Communication.
- Volume and variety of deliverables completed per month (social media creatives, print collateral, banners, etc.).
- Reduction in design revision cycles/rework due to errors or brand inconsistency.
- Successful and error-free execution of print material (no printing errors, correct specifications, on-time vendor coordination).
- Stakeholder satisfaction score from internal departments (Admissions, Events, Academics, Administration) requesting design support.
- Contribution to and maintenance of the brand asset/template library (measurable by templates created/updated).
- Successful collaboration and workload balance with the existing graphic designer, with no missed institutional deadlines.
7. Reporting & Working Relationships
- Reports To: Dean, Branding & Communication.
- Collaborates With: Existing Graphic Designer/Design Team (peer-level collaboration and workload sharing), Marketing & Social Media team, Admissions & Placement Cell, Event Committees, Academic Departments, and external vendors/print houses.
- Work Location: On-site at MIT Academy of Engineering campus, Pune (this is a work-from-office role; not remote or hybrid).
8. Compensation & Other Details
Compensation will be commensurate with experience and industry standards, as per institute norms. Exact salary band, benefits, and joining timeline will be finalized by Management based on the candidate's profile.
Experience Required
4 to 8 years in graphic design, preferably including education, media, or corporate branding
Salary
At par and in line with Institute Policy, based on experience and demonstrated abilities.