Experience Required: 7+ Years
Required: Should have hands-on experience in both graphic designing and video editing, along with proficiency in using Generative AI tools.
Job Responsibilities:
- Own the brand’s visual language across all touchpoints — social, website, campaigns, emailers, packaging, presentations, and print.
- Conceptualize and design high-impact creatives that support marketing, product launches, and campaigns.
- Familiarity with GenAI Tools: Basic knowledge of GenAI tools used for creating animated assets and sketches.
- Translate briefs into compelling layouts, graphics, illustrations, and digital assets.
- Create mood boards, design mock-ups, and visual templates for recurring content.
- Collaborate with writers, UI/UX designers and marketers to deliver cohesive output.
- Maintain brand guidelines and ensure visual consistency across projects.
- Oversee art direction for shoots, video productions, and high-value campaign creatives.
- Stronger capability in video-led content creation, especially AI-led videos, shoot-based edits, and stock-led video formats
Requirements:
- Bachelor’s degree in Graphic Design, Visual Arts, Fine Arts, or related field.
- 4+ years of proven experience in creative/art direction or as a visual designer.
- hands-on with video production and editing, with a strong command over tools used for transitions, motion, pacing, stock footage integration, sound design, and overall video storytelling.
- candidate should be able to independently edit videos, enhance shoot-based footage, work with stock assets, add relevant transitions and effects, and create polished outputs aligned with the current fast paced brand requirements.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Canva, etc.
- Strong grasp of color theory, typography, layout design, and composition.
- Experience in both static and motion design.
- Ability to multitask and manage deadlines in a fast-paced environment.
- Experience working in branding or advertising agencies.
- Exposure to marketing for digital products, education brands, or tech companies.
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