Graphic & Motion Designer
Role Overview
We are looking for a creative and versatile Graphic & Motion Designer who can conceptualize and execute compelling visual communication across static and motion formats.
The role will work closely with the Creative, Brand Solutions, Social Media, Client Servicing and Strategy teams to develop high-quality creative assets for integrated advertising campaigns, social media, digital marketing, pitches, presentations, events, outdoor and other brand communication.
The ideal candidate should combine strong design fundamentals with motion graphics capabilities and be comfortable taking a brief from concept through final execution.
Key Roles & Responsibilities
Graphic Design & Creative Development
Conceptualize and design creative communication based on client and campaign briefs.
Create social media posts, carousels, stories, digital banners, display creatives and campaign adaptations.
Develop key visuals and campaign creatives for integrated brand campaigns.
Design print advertisements, brochures, leaflets, posters, standees and other marketing collateral.
Create outdoor advertising creatives including hoardings, bus shelters, transit branding and other OOH formats.
Develop event branding, stage backdrops, standees, invites and on-ground activation creatives.
Create visually strong pitch presentations, mood boards and campaign mock-ups.
Adapt master creatives across multiple formats and media specifications while maintaining brand consistency.
Motion Graphics & Video
Create engaging motion graphics, animated posts, reels, short-form videos and digital advertisements.
Animate typography, graphics, logos, illustrations and campaign elements.
Create product/brand promotional videos and social-first motion content.
Edit raw footage into polished short-form content for Instagram, You Tube, Linked In and other digital platforms.
Add transitions, text animation, graphics, music and basic sound design.
Convert static campaign concepts into engaging motion creatives.
Create video adaptations in multiple dimensions and durations for different platforms.
Social Media & Digital Content
Work closely with the Social Media and Brand Solutions teams to translate content calendars into creative executions.
Develop platform-specific creatives for Instagram, Facebook, Linked In, You Tube and other relevant platforms.
Understand current social media design and motion trends and translate them appropriately for brands.
Develop creative templates and visual systems that improve consistency across ongoing social communication.
Support quick-turnaround topical and moment-marketing creatives.
Integrated Campaigns & Pitches
Participate in brainstorming sessions for new campaigns, pitches and client requirements.
Translate campaign ideas into visually compelling concepts and mock-ups.
Support new-business pitches through key visuals, campaign boards, presentation graphics and motion/video concepts.
Work across digital, social, print, outdoor, events, influencer campaigns and integrated media solutions.
Help visualize innovative media ideas through realistic mock-ups and presentation-ready creative assets.
Brand & Client Management Support
Understand individual client brand guidelines and ensure consistency across all communication.
Incorporate feedback from clients, Brand Solutions and Creative teams efficiently.
Maintain quality while managing multiple brands and projects simultaneously.
Coordinate with internal teams to ensure creatives are delivered according to campaign timelines.
Maintain organized source files, assets and final deliverables for each client.
AI-Assisted Creative Development
Use appropriate AI-based creative tools to accelerate ideation, visual exploration and production.
Experiment with AI-generated imagery and creative references where appropriate.
Use AI as an enhancement to strong design thinking rather than as a replacement for original creative judgment.
Stay updated with emerging design, video, motion and generative-AI workflows.
Software & Technical Skills
Strong working knowledge of:
Adobe Photoshop | Adobe Illustrator | Adobe After Effects | Adobe Premiere Pro
Knowledge of Figma, Canva, Adobe In Design, Blender/Cinema 4 D or similar tools will be an advantage.
Candidates should also be comfortable learning and using emerging AI-powered creative and video tools.
Key Skills
Strong visual design and aesthetic sense
Typography, composition and layout
Motion graphics and animation
Video editing and storytelling
Social media creative development
Campaign visualization
Brand guideline understanding
Conceptual and creative thinking
Ability to translate briefs into visual ideas
Attention to detail
Ability to handle multiple projects and deadlines
Strong communication and team collaboration
Ability to work in a fast-paced advertising agency environment.
Preferred Candidate Profile
Experience: 2–5 years in graphic design and motion graphics
Prior experience with an advertising agency, digital agency, creative agency or production environment preferred.
Strong portfolio demonstrating both static design and motion/video work.
Experience working on multiple brands and industries will be preferred.
Should understand the difference between simply creating artwork and developing communication that solves a brand brief.
Comfortable working on both planned campaigns and quick-turnaround requirements.
Key Performance Expectations
The candidate will be expected to deliver:
High-quality and visually consistent creative output
Timely delivery against agreed deadlines
Strong static as well as motion design capabilities
Fresh creative thinking for campaigns and pitches
Accurate adaptations across multiple media formats
Proactive contribution during brainstorming and ideation
Efficient incorporation of internal and client feedback
Consistent improvement in creative quality and execution
What We Are Looking For
We are looking for someone who is more than an execution-focused designer — someone who can understand a brand brief, contribute ideas, visualize campaigns and bring those ideas to life through both static design and motion storytelling.
The person should be curious, proactive and comfortable collaborating across Creative, Social Media, Brand Solutions, Media and Client Servicing teams to deliver integrated brand communication.