Group Lead, Research & Insights

This role leads market-facing research that informs Snaps external thought leadership sales narratives and go-to-market (GTM) strategy across MENA and APAC. The work directly supports revenue-generating teams by translating audience cultural and behavioral insights into compelling actionable narratives used in sales pitches marketing campaigns industry publications and client engagements.

What Youll Do

• Partner closely with Sales Marketing Communications Agencies MSci and regional leadership to identify research needs that support priority business moments.

• Design and execute mixed-method research programs (quantitative qualitative neuroscience first-party and syndicated data) that generate market-ready insights for external use including thought leadership sales enablement and GTM storytelling.

• Own research end-to-end from defining the business question and research plan through vendor sourcing questionnaire review (including translation quality control) synthesis reporting and executive-level presentations.

• Translate research into high-impact external-facing outputs including:

  • Industry whitepapers and research reports

  • Sales narratives and pitch-ready insights

  • Marketing GTM materials and campaign inputs

  • Speaker notes PR narratives and media-ready insights

• Localize global research for regional markets ensuring cultural relevance accuracy and resonance with local advertisersparticularly across MENA including Arabic-language review and presentation where required.

• Partner cross-functionally on GTM execution co-leading launches with Marketing Communications and Agency teams to ensure insights are activated through events press client sessions and Quarterly Insights Reviews.

• Act as a senior external-facing insights representative presenting on stage at industry events client engagements immersion days and executive forums across MENA and APAC.

Knowledge Skills & Abilities

• Proven experience designing and delivering quantitative and qualitative research intended for external audiences (advertisers agencies and industry stakeholders).

• Strong ability to translate research into compelling narratives that influence business decisions GTM strategy and sales outcomes.

• Experience partnering closely with Sales Marketing Communications and agency teams (beyond internal product or research stakeholders).

• Comfort presenting insights to senior leadership clients and public audiences.

• Excellent storytelling writing and synthesis skills with a strong sensitivity to cultural nuance.

• Ability to manage multiple high-visibility projects with competing timelines.

Minimum Qualifications

• BA/BS MA or MBA in behavioral science market research psychology sociology economics or a related field or equivalent practical experience.

• 8 years of experience conducting market audience or consumer research used in GTM strategy sales enablement or external thought leadership.

Preferred Qualifications

• Experience working in MENA and/or APAC markets.

• Fluency in Arabic or experience delivering research in Arabic-speaking markets.

• Background in advertising media or platform ecosystems.

• Experience collaborating with external research vendors and agencies.

• Strong understanding of Snapchats audience positioning and advertiser ecosystem.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.