Acquisition
New customer growth
CAC
First order purchases
Own the paid marketing budget: forecast allocation reporting and spend-vs-forecast variance
Manage partner agencies: briefs scopes SLAs weekly business reviews and performance measurement
Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
Website conversion
Onboarding funnel
Subscription conversion
Landing pages
CRO - own the testing roadmap that turns more visitors into subscribers
Partner with product/ops on the first-order experience and subscription mechanics
Lifecycle Management
CRM - segmentation customer journeys and lifecycle automation
Reactivation / win-back campaigns
Referrals
Loyalty
Upsell and cross-sell
Own the strategy reporting and continuous improvement of the lifecycle program. The FA team currently supports retention execution but this role ultimately owns the strategy and results.
Across the Funnel
Run a weekly performance review with leadership covering the full journey acquisition through retention.
Own a single connected view of unit economics so acquisition spend is judged against retained value.
Use cohort analysis to understand why customers stay or leave and feed those insights back into acquisition conversion and lifecycle.
MENA regional experience and based in the UAE.
Experience in subscription or DTC e-commerce businesses.
Hands-on across the full funnel: acquisition retention and lifecycle marketing.
Strong analytical skills including cohort analysis and LTV optimization.
Hands-on operator experience with Meta Ads Manager and Google Ads at minimum.
Working fluency with a CRM / lifecycle platform such as segmentation customer journeys lifecycle automation.
Comfortable building processes reports and growth initiatives from scratch in a fast-growing business environment.
Comfortable owning conversion / CRO from landing pages funnel diagnosis and a structured testing roadmap.
Strong commercial instinct; able to think long-term while maintaining startup agility to execute daily.
Analytical fluency in spreadsheets and CRM / analytics tools.
Bachelors Degree in any related field.
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