The Growth Lead will be responsible for driving customer acquisition, engagement, conversion, and revenue growth across a portfolio of products through digital channels. The role holder will own the end-to-end growth strategy, leveraging data, analytics, customer insights, marketing automation, and digital platforms to deliver business outcomes.
The individual will work closely with Product, Data, Analytics, Technology and Business teams to identify growth opportunities, optimize customer journeys, enhance campaign effectiveness, and maximize return on marketing investments. The role also involves leading a team of Growth Managers and Campaign Managers and fostering a data-driven growth culture across the organization.
Growth Strategy & Business Ownership
- Define and execute growth strategies for the assigned product portfolio to achieve acquisition, engagement, conversion, and revenue objectives.
- Own and drive business outcomes - customer growth and product adoption targets.
- Identify growth opportunities across the customer lifecycle and develop interventions to improve funnel performance.
- Establish short-term and long-term growth roadmaps aligned with business priorities and organizational goals.
Campaign & Journey Management
- Design, launch, and optimize data-driven campaigns across digital channels including Mobile App, Push Notifications, Email, SMS, WhatsApp.
- Drive customer lifecycle management by developing targeted onboarding, engagement, cross-sell, upsell, retention, and reactivation journeys.
- Continuously monitor campaign performance and implement optimizations to improve conversions and ROI.
- Build personalized customer experiences using audience segmentation, behavioural analytics, and customer insights.
Team Leadership
- Lead and develop a team of Growth Managers and Campaign Managers.
- Establish clear goals, performance metrics, and accountability frameworks for the team.
- Foster a culture of experimentation, continuous learning, innovation, and customer-centric thinking.
- Build scalable processes and governance mechanisms to improve campaign execution efficiency.
Stakeholder & Cross-functional Collaboration
- Partner with Product, Technology, Data Science, Analytics, Design, and Business teams to implement growth initiatives.
- Drive alignment across stakeholders to ensure timely execution of growth initiatives and achievement of business goals.
- Work closely with senior leadership to provide strategic recommendations based on performance insights and market trends.
Work Experience:
- 10+ years of relevant experience in growth marketing, CRM or digital marketing for consumer facing digital business and mobile applications. A strong customer-centric mindset and attention to detail are essential.
- Prior experience of working with campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required
- Prior experience of executing D2C campaigns and content strategy
- Must have team handling experience
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus