Role Summary
We are looking for a highly analytical and execution-focused B2B Growth Manager – SME Lending to drive acquisition, activation and growth of SME customers across the BOTIM ecosystem. The role will own the end-to-end growth funnel for SME Lending: from identifying and acquiring high-potential businesses to driving application, approval, disbursement, repeat borrowing and cross-sell. As growth manager, you will work with all other stakeholders from Product, Credit/Risk, Sales, Partnerships and Data, using BOTIM's first-party ecosystem, digital channels, partnerships and experimentation to build scalable SME lending growth engines.
Role Summary
We are looking for a highly analytical and execution-focused B2B Growth Manager – SME Lending to drive acquisition, activation and growth of SME customers across the BOTIM ecosystem. The role will own the end-to-end growth funnel for SME Lending: from identifying and acquiring high-potential businesses to driving application, approval, disbursement, repeat borrowing and cross-sell. As growth manager, you will work with all other stakeholders from Product, Credit/Risk, Sales, Partnerships and Data, using BOTIM's first-party ecosystem, digital channels, partnerships and experimentation to build scalable SME lending growth engines.
Responsibilities
2. Funnel Growth & Conversion
3. Data-Driven SME Targeting
4. Growth Through the BOTIM Ecosystem
- SME Acquisition & Lead Generation:
- Build and execute the growth strategy to acquire qualified SME borrowers.
- Identify high-potential - SME segments using BOTIM's first-party customer, merchant and transaction data. Build acquisition funnels across in-app surfaces, CRM, digital marketing, partnerships and offline channels.
- Develop differentiated strategies for existing BOTIM businesses versus external SME acquisition. Continuously improve lead quality and cost per qualified borrower.
- Own and optimize the complete SME lending funnel:
- Target SME → Lead → Application → Approval → Disbursement → Repeat Borrowing Identify funnel drop-offs and build experiments to improve conversion at every stage.
- Partner with Product and Operations to simplify application and onboarding journeys.
- Develop CRM journeys for incomplete applications, approved-but-not-disbursed customers, repeat borrowers and dormant SMEs.
- Run structured A/B tests across propositions, messaging, channels and journeys.
- Build SME segmentation based on company profile, industry, transaction behaviour, business size, engagement and credit eligibility.
- Work with Risk and Data teams to identify signals associated with high-quality borrowers.
- Create propensity-based targeting to prioritize businesses most likely to apply, qualify and disburse.
- Develop lifecycle cohorts such as high-potential, newly eligible, repeat borrowers, declining engagement and reactivation opportunities.
Build cross-sell loops across BOTIM's growing B2B financial ecosystem.
Identify opportunities such as:
- Acquiring / POS → SME Lending
- WPS / Payroll → SME Lending
- B2B Remittance → SME Lending
- Merchant Transactions → Pre-qualified Lending Offers
- Turn BOTIM's existing business relationships and transaction data into scalable acquisition and lending opportunities.
5. Partnerships & New Growth Channels
- Identify new distribution opportunities through merchant ecosystems, aggregators, marketplaces, PSPs and other B2B platforms.
- Partner with internal commercial and partnership teams to develop joint acquisition programs.
- Test new channels and propositions before scaling based on unit economics and portfolio quality.
Requirements
- 5–8 years of experience in Growth, Fintech, Lending, B2B Financial Services, Payments or Digital Businesses.
- Strong experience building and optimizing digital acquisition and conversion funnels.
- Highly analytical and comfortable working with large datasets.
- Strong understanding of experimentation, cohort analysis and funnel optimization.
- Experience with SQL, BI tools, CRM platforms or product analytics is strongly preferred.
- Ability to translate data into clear growth opportunities and executable campaigns.
- Strong commercial understanding and ability to evaluate CAC, conversion, revenue and ROI.
- Experience working cross-functionally with Product, Risk, Credit, Data, Sales and Operations.
- Experience in SME lending, merchant acquiring, embedded finance or B2B fintech is a strong advantage.
- UAE / GCC fintech experience is preferred.
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