Responsibilities - Drive B2B customer acquisition through targeted lead generation strategies and optimal channel mixes
- Optimize CAC, conversion rates, and marketing ROI through data-driven testing and analysis
- Partner with Sales to execute Account-Based Marketing (ABM) campaigns for high-value accounts
- Collaborate with the global marketing team to activate paid media campaigns
- Scale local market presence in the UAE via PR, thought leadership, and industry events
- Develop region-specific content including success stories, white papers, and sales enablement materials
- Cultivate strategic partnerships with local fintech partners and industry associations
- Launch initiatives to strengthen customer engagement and loyalty in collaboration with the Retention Lead
- Track and report on campaign performance to increase active UAE customer base
Requirements - Minimum 5 years of experience in growth marketing
- Proven track record in measurable customer acquisition
- Deep practical understanding of the UAE B2B marketing landscape
- Proficiency with HubSpot, PostHog, and social media platforms
- Strong analytical skills to interpret performance data and trends
- Excellent communication and storytelling abilities for B2B audiences
- Bachelor's degree in Marketing, Business Administration, or a related field
Preferred Qualifications - Experience marketing scalable B2B SaaS platforms
- Experience in a fast-paced startup or scale-up environment
- Background in FinTech or cross-border payments sector
About the Company Verto is on a mission to democratize global finance and empower businesses in Emerging Markets. What started as an FX solution has evolved into a market-leading platform enabling thousands of businesses to transfer billions of dollars annually. Backed by Y-Combinator and Quona, Verto is building a seamless cross-border payment future.
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