PulseMediaNL a leading digital marketing agency specializing in innovative data-driven strategies is looking for a talented Growth Marketing Specialist to join our dynamic team. As a Growth Marketing Specialist you will be responsible for creating and executing strategic marketing campaigns that drive growth increase brand awareness and deliver measurable results across the MENA region.
In this role you will leverage a variety of digital marketing tools and techniques to optimize customer acquisition retention and conversion rates. You will work closely with cross-functional teams including product sales and creative departments to implement growth strategies that align with PulseMediaNLs business goals.
Key Responsibilities:
Develop implement and optimize growth marketing strategies tailored to the MENA region.
Conduct market research to identify growth opportunities and trends across digital channels.
Plan and execute digital advertising campaigns (e.g. social media search engines display and email).
Analyze key metrics (traffic conversion rates CAC LTV) to evaluate campaign effectiveness and optimize accordingly.
Collaborate with the content design and product teams to develop compelling marketing materials.
Build and execute email marketing automation sequences to nurture leads and increase conversions.
Manage social media accounts and develop strategies to increase engagement and followers in the MENA region.
Monitor competitor activities industry trends and emerging platforms to stay ahead of the curve.
Regularly report on campaign performance providing actionable insights to stakeholders.
Leverage data and analytics tools (Google Analytics HubSpot SEMrush etc.) to inform decision-making and drive optimization.
Experience : Minimum of 2-3 years of experience in digital marketing growth marketing or related fields preferably within the MENA region.
Education : Bachelors degree in Marketing Business Communications or a related field. Masters degree is a plus.
Skills :
Strong understanding of growth hacking techniques and digital marketing strategies.
Proven experience with online advertising platforms such as Google Ads Facebook Ads LinkedIn and Instagram.
Excellent knowledge of email marketing platforms (Mailchimp ActiveCampaign etc.).
Proficiency in data analysis and performance tracking using Google Analytics SEMrush or similar tools.
Strong written and verbal communication skills in English (Arabic proficiency is a plus).
Familiarity with SEO and SEM best practices.
Ability to work independently and as part of a collaborative team.
Strong project management skills with the ability to prioritize and manage multiple tasks effectively.
Flexible Work Hours : Enjoy the freedom of remote work and flexible scheduling.
Competitive Salary : We offer a competitive salary based on experience.
Professional Development : Opportunities for growth and career advancement including training workshops and certifications.
Global Exposure : Work with clients and teams from across the MENA region and globally.
Health & Wellness : Health and wellness benefits package (local regulations may apply).
Collaborative Team Environment : Be part of a creative innovative and supportive remote team.
Work-Life Balance : Enjoy a supportive work culture that values your well-being and work-life balance.
If youre interested in joining our team please send us your resume and if applicable your portfolio. Be sure to include details about your relevant experience and why youd be a great fit for the role.
PulseMediaNL is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply.
Required Skills:
Growth marketing digital marketing online advertising Google Ads Facebook Ads LinkedIn Instagram email marketing Mailchimp ActiveCampaign data analysis Google Analytics SEMrush SEO SEM conversion optimization lead generation customer acquisition customer retention MENA region campaign optimization performance tracking market research content strategy cross-functional collaboration project management remote work social media strategy digital strategy email automation A/B testing analytics tools
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