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With a rich history spanning over six decades and a global presence of more than 100 subsidiaries we operate on a truly global scale. Since our establishment in 1958 our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution Home Entertainment Vehicle Components Solutions and Business Solutions.
Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom fostering a collaborative work environment.
Join us and become a part of a company that is not just about creating solutions for a better life because at LG Lifes Good.
Position Summary:
We are seeking a dynamic and detail-oriented Go-To-Market Assistant Manager to support and execute in-store marketing strategies and operational excellence across retail channels. This role plays a vital part in managing the shop floor experience coordinating promotional activities with field promoters ensuring smooth communication with headquarters and aligning with cross-functional stakeholders to drive sell-out performance.
Principal Responsibilities:
1. Shop Floor Management
Coordinate bi-weekly flooring updates with TV/AV and IT teams.
Monitor shop floor performance and ensure compliance with brand and display standards.
Collaborate with PD/APM/Sales Managers to optimize store presence and merchandising.
2. In-Store Marketing (ISM)
Plan register and track Yearly/Quarterly/Monthly ISM budgets in collaboration with the Marketing Team.
Oversee execution of in-store promotions POSM deployment and campaign alignment.
Manage promoter deployment and performance in-store to ensure effective customer engagement.
3. Promoter Coordination
Supervise promoter activities across retail outlets ensuring they follow GTM and sales strategies.
Conduct field visits and provide feedback for training and performance improvement.
Support recruitment and onboarding of in-store promoters when needed.
4. Cross-functional Stakeholder Engagement
Liaise with various internal teams to ensure alignment of GTM initiatives:
TV/AV Team (PD/APM/Sales Managers): Flooring Sell-out analysis ISM execution.
Marketing Team: Budget planning ISM calendar brand compliance.
IT Team: Coordination of digital tools for bi-weekly floor planning.
GP Team: ISM bidding processes and PO (Purchase Order) review.
5. Reporting and Communication
Compile and analyze sell-out data and ISM performance reports for HQ.
Ensure timely and accurate reporting of on-ground activities and market insights.
Support HQ with any ad hoc data requirements or analysis related to GTM performance.
Location: Dubai
Knowledge Skills & Abilities:
Bachelors degree in Business Marketing Retail Management or a related field.
24 years of experience in GTM in-store marketing retail operations or sales coordination.
Experience working with electronics/FMCG/retail brands.
Strong interpersonal and communication skills for stakeholder management.
Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
Hands-on field-oriented approach with attention to detail.
Ability to multitask and manage priorities in a fast-paced retail environment.
Fluency in English (Korean is an added advantage).
All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.
Required Experience:
Manager
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