Head of Acquisitions & Performance Marketing

Job Overview

We are seeking a commercially driven and hands-on Performance Marketing leader to scale new customer growth across UAE and KSA.

This role goes beyond campaign management it requires ownership of prospecting strategy across channels disciplined retargeting and strong commercial judgment on acquisition efficiency.

The ideal candidate understands how acquisition connects to overall business performance is confident making trade-offs and can defend investment decisions with data-driven reasoning.

Key Responsibilities

• Growth & Commercial Ownership

• Deliver new customer acquisition targets across UAE and KSA.

• Maintain healthy blended CAC and protect payback periods.

• Analyse cohort profitability and identify which customer segments drive sustainable value.

• Make budget allocation decisions based on incrementality and true impact not platform-reported ROAS alone.

• Ensure acquisition strategy is aligned with onsite performance CRM initiatives influencer activity and broader commercial plans.

Channel Management

• Hands-on expertise across Meta Google TikTok Snap and Affiliate channels.

• Scale prospecting effectively across platforms.

• Apply disciplined retargeting strategies with a strong understanding of cannibalization risks.

• Continuously test and explore new channels rather than relying on a fixed playbook.

• Manage third-party agencies and partners with strong accountability.

What youll be doing

• Owning tracking accuracy and attribution logic (GA4 GTM pixels server-side setups).

• Identifying signal loss and data inconsistencies.

• Running incrementality tests and challenging inflated ROAS metrics.

• Making budget decisions based on true business impact.

• Leading paid managers analysts and agency partners.

Experience

• 610 years in performance marketing or customer acquisition.

• Proven experience scaling multi-channel paid acquisition.

• Experience managing blended CAC and payback metrics.

• Experience running incrementality tests.

• Strong hands-on experience with Meta Google TikTok Snap Affiliates.

Qualification

• Bachelors degree in Marketing Business Economics Engineering or related field.

• Strong analytical capability and commercial acumen.

• Deep understanding of attribution models and measurement frameworks.

Key Skills
Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation
Employment Type : Full Time
Experience: years
Vacancy: 1