Head of Commercial, Sales & Membership | Dubai Job Post

We are recruiting an experienced Head of Commercial Sales & Membership on behalf of a premium multi-site fitness business in the UAE. This is a senior leadership role responsible for driving membership growth, commercial optimisation, corporate partnerships and revenue performance across new and existing locations.

This opportunity suits a commercially sharp results-driven leader with strong UAE fitness industry experience and a proven track record in membership-based business models.

Role Overview

The Head of Commercial Sales & Membership is a critical leadership position within the senior management team. You will own end-to-end commercial performance including membership acquisition and retention, sales strategy, corporate partnerships, retail revenue and commercial planning for new site launches.

Key Responsibilities

Commercial Strategy & Expansion

• Build and execute a scalable commercial strategy to support business growth and expansion.
• Lead commercial planning for new gym launches including presales strategy, pricing, category mix and local market positioning.
• Forecast demand, membership ramp-up and commercial viability for upcoming locations.
• Identify new revenue streams and commercial opportunities.
• Collaborate closely with Finance on budgets, forecasts, ARPM targets and revenue KPIs.

Membership & Sales Performance

• Own membership acquisition, conversion and retention across all branches.
• Design and manage a performance-driven sales system with clear KPIs and reporting.
• Strengthen retention programmes, member journey touchpoints and lifetime value.
• Ensure premium service standards are embedded throughout the sales and membership journey.

Corporate Partnerships & B2B Growth

• Develop and grow corporate partnerships and B2B revenue streams.
• Lead negotiations for corporate memberships, sponsored seats and partnership activations.
• Identify and close strategic collaborations that enhance brand reach and commercial value.

Retail & Ancillary Revenue

• Lead commercial optimisation of retail and ancillary revenue streams.
• Drive category development, product innovation, pricing strategy and brand collaborations.
• Improve profitability and stock efficiency across retail and F&B outlets.

Data Reporting & Commercial Accountability

• Own group-wide commercial dashboards, KPIs and reporting.
• Analyse sales trends, membership mix and revenue per member.
• Deliver monthly commercial insights to senior leadership.
• Ensure transparent accountable commercial performance across all sites.

Leadership & Culture

• Build mentor and develop a high-performing commercial and sales team.
• Lead with energy, accountability and a strong performance culture.
• Collaborate cross-functionally with Operations, Marketing, HR and Finance.

Candidate Requirements

• 510 years leadership experience in fitness, health club, hospitality or membership-based businesses.
• Proven success managing multi-site commercial operations.
• Strong background in membership sales models.
• Experience developing corporate partnerships and B2B solutions.
• Solid financial acumen with P&L understanding.
• Excellent communication skills and professional English proficiency.
• UAE-based candidates only (UAE fitness / gym experience essential).

Ideal Personality Traits

• Commercially sharp and business-focused.
• Results-driven with high accountability.
• Entrepreneurial mindset comfortable in growth environments.
• Inspirational hands-on leader.
• Passion for fitness lifestyle and performance.

Package & Benefits

• Total package: Up to AED 25000.
• Commission structure: TBC.
• Bonus scheme: TBC.
• Employment visa provided before joining.
• Medical insurance.
• 30 calendar days annual leave, UAE public holidays.
• Paid annual flights as per company policy.
• Free gym membership.
• 5 working days per week.
• Flexible working hours required.

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