Head of content – b2b & content strategy.

About the Role

We are looking for an experienced and strategic Head of Content to lead our content function and drive impactful content strategies across B2 B & B2 C audiences. The ideal candidate will have strong expertise in B2 B content writing, SEO, content strategy, and client management, with the ability to translate business objectives into compelling, performance-driven content. This is a highly client-facing role, requiring someone who can confidently lead client calls, understand business requirements, present content strategies, and build strong relationships with stakeholders.

Responsibilities

Lead the overall content strategy and execution across B2 B brands and accounts.
Own the content roadmap, ensuring content aligns with business, marketing, and brand objectives.
Develop high-quality B2 B content including blogs, website copy, thought-leadership articles, case studies, whitepapers, Linked In content, emailers, and marketing collateral.
Drive SEO-led content strategies, including keyword research, content planning, on-page SEO, search intent, and content optimization.
Work closely with SEO, marketing, design, and performance teams to ensure integrated content campaigns.
Lead and manage client calls, presentations, content discussions, briefings, and reviews.
Act as the primary content point of contact for clients and internal stakeholders.
Understand client business objectives, target audiences, industry trends, and competitive landscape to develop relevant content strategies.
Translate complex B2 B products, services, and industry concepts into clear, engaging, and persuasive content.
Review, edit, and maintain high editorial standards across all content deliverables.
Use data, analytics, SEO insights, and content performance metrics to identify opportunities and improve content effectiveness.
Stay updated with evolving SEO practices, content marketing trends, AI tools, and B2 B content best practices.
Mentor and guide content writers and other members of the content team.
Manage multiple accounts/projects while ensuring quality and timely delivery.

Qualifications

6+ years of professional experience in content writing, content marketing, editorial, or a related field.

Required Skills

Strong experience in B2 B & B2 B content writing and content marketing.
Proven understanding of SEO and SEO-driven content strategy.
Excellent written and verbal communication skills.
Strong client-facing and stakeholder-management abilities.
Comfortable leading client calls, presentations, and strategic discussions.
Ability to develop content strategies independently and execute them end-to-end.
Strong understanding of B2 B audiences, buyer journeys, and business communication.
Excellent editing, proofreading, storytelling, and research skills.
Ability to manage multiple projects, priorities, and deadlines.
Experience working with content, SEO, marketing, or digital agencies is a strong plus.