Head of Content – B2B & Content Strategy.

About the Role

We are looking for an experienced and strategic Head of Content to lead our content function and drive impactful content strategies across B2B & B2C audiences. The ideal candidate will have strong expertise in B2B content writing, SEO, content strategy, and client management, with the ability to translate business objectives into compelling, performance-driven content. This is a highly client-facing role, requiring someone who can confidently lead client calls, understand business requirements, present content strategies, and build strong relationships with stakeholders.

Responsibilities

• Lead the overall content strategy and execution across B2B brands and accounts.
• Own the content roadmap, ensuring content aligns with business, marketing, and brand objectives.
• Develop high-quality B2B content including blogs, website copy, thought-leadership articles, case studies, whitepapers, LinkedIn content, emailers, and marketing collateral.
• Drive SEO-led content strategies, including keyword research, content planning, on-page SEO, search intent, and content optimization.
• Work closely with SEO, marketing, design, and performance teams to ensure integrated content campaigns.
• Lead and manage client calls, presentations, content discussions, briefings, and reviews.
• Act as the primary content point of contact for clients and internal stakeholders.
• Understand client business objectives, target audiences, industry trends, and competitive landscape to develop relevant content strategies.
• Translate complex B2B products, services, and industry concepts into clear, engaging, and persuasive content.
• Review, edit, and maintain high editorial standards across all content deliverables.
• Use data, analytics, SEO insights, and content performance metrics to identify opportunities and improve content effectiveness.
• Stay updated with evolving SEO practices, content marketing trends, AI tools, and B2B content best practices.
• Mentor and guide content writers and other members of the content team.
• Manage multiple accounts/projects while ensuring quality and timely delivery.

Qualifications

• 6+ years of professional experience in content writing, content marketing, editorial, or a related field.

Required Skills

• Strong experience in B2B & B2B content writing and content marketing.
• Proven understanding of SEO and SEO-driven content strategy.
• Excellent written and verbal communication skills.
• Strong client-facing and stakeholder-management abilities.
• Comfortable leading client calls, presentations, and strategic discussions.
• Ability to develop content strategies independently and execute them end-to-end.
• Strong understanding of B2B audiences, buyer journeys, and business communication.
• Excellent editing, proofreading, storytelling, and research skills.
• Ability to manage multiple projects, priorities, and deadlines.
• Experience working with content, SEO, marketing, or digital agencies is a strong plus.