This senior leadership role is responsible for driving the scale growth and profitability of a fashion retail e-commerce business. The Head of E-Commerce will develop and execute strategies to increase Gross Merchandise Value (GMV) by leveraging marketplace optimization advanced analytics strategic pricing fulfillment excellence and digital advertising revenue.
Key Responsibilities
Strategic Growth & Market Expansion
Develop and execute aggressive growth strategies to increase GMV and market share.
Identify and prioritize growth levers including market expansion product diversification pricing optimization catalog enhancement and promotional strategies.
Position the brand as a leading digital retail platform in the region.
Customer Acquisition & Retention
Design and implement customer acquisition strategies across digital marketing channels.
Enhance customer retention through personalized experiences loyalty programs and superior service delivery.
Drive initiatives that convert first-time purchasers into loyal repeat customers.
Product & Market Portfolio Expansion
Lead initiatives to expand product assortments and enter new market categories.
Pursue regional and international market opportunities.
Collaborate with merchandising and supply chain teams to ensure product availability aligns with demand.
Marketplace Ecosystem Management
Drive seller onboarding processes with defined quality standards.
Monitor and optimize seller performance metrics addressing underperformance proactively.
Develop programs to reduce seller attrition and enhance marketplace engagement.
Lead account management teams in optimizing seller contributions to achieve growth objectives.
Data-Driven Strategy Development
Collaborate with analytics teams to leverage data insights and performance metrics.
Translate insights into actionable growth initiatives including targeted campaigns dynamic pricing and product optimizations.
Foster a culture of continuous improvement through data-informed decision-making.
Technology Platform Optimization
Partner with technology teams to enhance customer-facing digital products and marketplace infrastructure.
Ensure effective utilization of technological platforms to optimize marketplace performance.
Lead innovation initiatives in product design and platform features to improve customer experience and operational efficiency.
Team Leadership & Development
Build and lead high-performing teams across digital marketing e-commerce operations and seller management.
Foster a culture of innovation accountability and continuous improvement.
Collaborate effectively with cross-functional teams including marketing IT finance and supply chain.
Stakeholder Engagement
Align strategies and initiatives with internal stakeholders to achieve business objectives.
Engage with external partners and vendors to enhance platform capabilities and drive growth initiatives.
Qualifications & Experience
15 years in e-commerce growth leadership roles with a proven track record of scaling operations and increasing GMV.
Demonstrated success in marketplace management seller ecosystems and performance optimization.
MBA or advanced degree in Business Marketing or a related discipline preferred.
Core Competencies
Strategic vision with hands-on execution capability.
Deep expertise in digital marketing and customer acquisition.
Comprehensive understanding of marketplace operations and performance metrics.
Strong leadership and team development skills.
Exceptional communication and stakeholder management abilities.
Essential Attributes
Growth-oriented mindset with a focus on achieving and exceeding targets.
Customer-centric with commitment to understanding and fulfilling customer needs.
Innovative thinking and ability to implement creative solutions.
Resilient and capable of navigating dynamic and challenging environments.
Value Proposition
Lead a market-leading digital retail platform with opportunity to scale business significantly.
Drive measurable impact in a high-growth e-commerce environment.
Shape innovative solutions and strategies that influence the digital retail landscape.
Build and lead a world-class e-commerce organization.
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Housecall
Marriott Hotels Resorts
Marriott Hotels Resorts
AccorHotel