Role Purpose
The Head of Growth Marketing is a senior leadership role that reports directly to the Founders and owns growth marketing across multiple countries starting with the UAE and UK and extending to the US as scales into that market.
It is first dedicated growth marketing leadership hire and is based in Dubai UAE. The role owns the full patient acquisition engine from the first digital impression through to a booked appointment across every market it covers.
It turns the Founders growth vision into a scalable data-driven strategy across Meta Google and TikTok and provides oversight and guidance on SEO which is executed within the Marketing team so every channel keeps lowering CAC and growing patient volume. The role builds the tracking and measurement foundation including first-party data capture and server-side tracking that lets the team make fast defensible decisions as spend grows.
It also sets up a lead scoring model that separates high-intent patients from casual browsers so budget follows real demand.
The role works closely with Medical Staff to keep every claim clinically accurate and compliant with DHA and the equivalent regulator in each market it operates in with Product and Tech to improve the digital patient journey and with Finance to manage unit economics then hands each qualified booked lead to the Patient Services and Contact Centre team to take the conversation forward. It stays aligned with the wider Marketing team on brand and messaging and runs a regular cadence with the Founders and senior stakeholders so growth priorities budget and resourcing stay in sync across every market.
Key Responsibilities
Strategic Growth & Founder Alignment
- Own growth marketing as a senior leadership function across every market operates in starting with the UAE and UK and extending to the US as the company enters that market.
- Own the top-line growth targets and justify all marketing spend against realized revenue.
- Translate the Founders vision into a scalable data-driven growth roadmap.
- Manage and scale the growth marketing team building a culture of high performance and market changes regulatory shifts and competitive moves and adjust the growth strategy ahead of them rather than after.
- Run a regular alignment cadence directly with the Founders and senior stakeholders across Clinical Product and Finance to keep growth priorities budget and resourcing in sync across every market.
Omnichannel Performance Marketing
- Build and run the paid omnichannel strategy across Meta Google and TikTok to drive high-intent leads.
- Own the marketing budget end to end and manage spend against CAC LTV and ROAS.
- Provide oversight support and guidance on SEO which is executed within the Marketing team so organic performance keeps contributing to lower CAC and continuous patient growth.
- Run the ad platform stack including Meta Business Suite with CAPI Google Ads PMax and TikTok Ads Manager.
- Maintain the analytics stack including GA4 the CRM and dashboards.
Measurement Tracking & Lead Quality
- Lead the rollout of first-party data tracking including server-side tracking and Meta CAPI to keep data accurate as privacy rules tighten.
- Build and maintain automated MQL and SQL scoring so budget concentrates on high-propensity high-value treatments.
- Monitor speed to lead and keep the response window to new inbound leads under 5 minutes so intent doesnt cool off.
- Creative & Content Testing
- Run a high-cadence testing engine for video-first content including Reels and TikTok and doctor-led educational material.
- Test landing pages and ad creative continuously and act on what the data shows not on personal preference.
Cross-Functional Collaboration & Compliance
- Work with Medical Staff to confirm every claim visual and testimonial is clinically accurate before it goes live.
- Route every patient-facing ad landing page and social post through Medical Director sign-off in line with DHA advertising and social media guidelines.
- Work with Product and Tech to improve the digital patient journey from ad click to booking.
- Work with Finance to manage unit economics and report spend against realized revenue.
- Hand every qualified booked lead to the Patient Services and Contact Centre team with the context needed to convert it without owning the follow-up call or the conversion process.
- Align with the Patient Services and Contact Centre team on lead handoff quality and use their front-line feedback to refine targeting messaging and lead scoring.
- Align with the wider Marketing team on brand voice messaging and campaign calendars so patient-facing content stays consistent across every channel.
- Represent growth marketing in cross-functional planning with Clinical Product Finance and Patient Services so campaigns and capacity plans stay realistic for the clinic to deliver on.
Executive Reporting
- Deliver a regular State of Growth report to the Founders and Board covering EBITDA impact CAC LTV and market share.
- Translate performance data into a clear commercial narrative that non-marketing stakeholders can act on.
Requirements
- A growth roadmap that ties channel strategy to revenue targets refreshed on a regular cadence.
- A monthly State of Growth report covering revenue blended CAC vs LTV and channel-level ROAS.
- A recurring SEO performance review with the Marketing team with guidance documented and tied back to CAC and patient growth targets.
- A first-party tracking and measurement setup documented so the team can maintain it as platforms change.
- A lead scoring model that separates high-intent from casual leads reviewed and recalibrated regularly.
- A creative testing log covering video-first and doctor-led content with results tracked against booking outcomes.
- A DHA-compliant approval trail for every patient-facing ad landing page and social asset signed off by the Medical Director.
- A qualified lead handoff process documented so the Patient Services team can act on it without chasing for context.
Required Skills:
Essential Right to work in the UK available to start immediately. Previous experience in a healthcare clinical or patient facing support role. Willingness to undergo an Enhanced DBS check. Up to date immunization record including Hepatitis B. Strong communication skills and a calm professional manner with patients. Comfortable working flexible shifts to support clinic opening hours. Desirable Level 3 NVQ or Diploma in Health and Social Care or equivalent. Phlebotomy or venepuncture certification. Training can be arranged for the right candidate. Experience in diabetes metabolic health or a private healthcare setting. Familiarity with electronic patient record systems. Role Scope & Boundaries The Healthcare Assistant owns patient preparation observations support room readiness and day to day coordination with reception and clinicians. This role does not make clinical or diagnostic decisions which remain with the treating clinician and does not set clinic policy or compliance standards. Any change to clinical protocol or patient safety procedure must be reviewed and approved by the clinical lead before it is used. The Healthcare Assistants early experience on the ground is expected to inform how future clinical support roles are structured as the London site grows without this role owning that hiring or structure decision. Where patient data or confidentiality questions arise the final call sits with the clinics designated compliance and privacy lead not with this role.
Employment Type : Full Time
Experience: years
Vacancy: 1