Abu Dhabi, United Arab Emirates | Posted on 18/12/2025
Black & Grey HR is acting on a strictly confidential mandate for one of the UAE’s biggest employers — a high-impact, multi-business organization with strong national visibility and ambitious growth plans.
We are identifying a senior brand and marketing leader to own group-level brand strategy and integrated marketing execution across a portfolio of businesses. This is a high-trust role with direct leadership exposure, built for someone who can set direction, align stakeholders, and deliver measurable commercial impact at scale.
The Mandate
- Lead group brand strategy aligned to business priorities.
- Convert strategy into annual/multi-year plans, KPIs, and budgets.
- Ensure consistent positioning, identity, and storytelling across channels and business lines.
- Drive integrated campaigns across digital, ATL, partnerships, content, and experiential.
- Own performance measurement, ROI reporting, and optimization.
- Partner with senior stakeholders to strengthen brand equity and customer experience.
- Oversee brand governance, creative standards, collateral, and activations.
- Appoint and manage agencies and specialist partners.
- Lead market research, brand tracking, and perception insights.
Requirements
- 8–10+ years in senior brand/strategic marketing roles.
- Proven experience operating in complex, multi-stakeholder environments (portfolio/group preferred).
- Strong strategic thinking with hands-on execution discipline.
- Confident with budgets, KPIs, governance, and senior leadership alignment.
- Attractive compensation package.
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