Job Location: Dubai, United Arab Emirates
Work Mode: On-site
Date Posted: 22 October 2026
Job Reference/ID:
Job Description / Role: Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows.
Key Responsibilities: - Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events.
- Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
- Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
- Collaborate closely with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
- Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
- Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.
Experience Required: - The ideal candidate will have at least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments.
- Experience working with data-driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis is essential.
- The role also requires proven experience in planning and delivering large-scale, multi-channel marketing initiatives, as well as the ability to establish and manage strategic partnerships while working closely with senior stakeholders.
Education Qualifications: A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.
Skills Required: - Strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution.
- Proven experience in planning and delivering large-scale, multi-channel marketing initiatives.
- Ability to establish and manage strategic partnerships while working closely with senior stakeholders.
- Strong communication skills, with the ability to produce compelling written content, deliver presentations, and communicate effectively across teams and external partners.
- Leadership and people management capabilities, with experience guiding and developing a marketing team to achieve high performance.
- Highly organized and capable of managing multiple projects simultaneously in a fast-paced, results-driven environment.
- Analytical mindset, with the ability to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement.
- Creative, proactive, and self-motivated, with a strong focus on delivering measurable results.
Employment / Job Type: Full Time
Nationality: Any Nationality
About the Company: A global digital recruitment consultancy placing talent in marketing, technology, creative, sales and data roles. With a Dubai presence, it partners with agencies, startups and enterprises to build teams for digital transformation and commercial growth.
Company Industry: B2B Events and Exhibitions
Department / Functional Area: Marketing
Closing Date: Not mentioned (apply as soon as possible)
#J-18808-Ljbffr