Do you wish to join the House of Dreams?
In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.
You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.
This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:
Craft together with joy
Lead with audacity
Cultivate Triumphant inclusivity
Commit and act to re-enchant the world.
Design your dreams with Dior.
Your Impact:
The Head of Marketing is responsible for leading the fragrance and beauty marketing strategy, category performance, and operational excellence for Parfums Christian Dior in the UAE market. This role drives brand leadership, market share growth, and best-in-class campaign execution across all touchpoints (including makeup, skincare, signature fragrances, La Collection Privée, and accessories).
Combining strategic marketing vision with operational rigour, the role oversees local marketing planning, trade marketing and retail activation, budget and resource management, asset workflows, and process optimisation. Working closely with Central Marketing, commercial teams, retail partners, and external agencies, the Head of Marketing ensures flawless local execution aligned with Dior’s brand DNA and standards.
Job responsabilities
Marketing Strategy, Launches, and Planning
- Define and implement the annual marketing and trade plans for the UAE market in line with Maison priorities, brand DNA, and commercial objectives.
- Translate brand strategy and key initiatives (such as major product launches and strategic projects) into high-impact 360° local action plans.
- Identify market gaps, business risks, and growth opportunities, proposing actionable corrective plans to maximise market share and brand leadership.
- Oversee forecasting accuracy and ensuring operational alignment on demand.
Category Performance, Analytics, and Business Review
- Monitor monthly brand and competitor performance through rigorous analysis of sell-out, market rankings, market share (MS).
- Prepare and lead regular commercial cycles, strategy reviews, and budget boards, providing actionable insights and clear performance updates to the General Manager and senior leadership.
- Oversee POSM and sampling budget allocations, ensuring transparent financial tracking and optimised resource distribution across the UAE market.
- Design, structure, and optimise marketing workflows, planning cycles, and project scoping methodologies to reduce complexity and accelerate go-to-market speed.
Trade Marketing and Retailtainment
- Drive local trade marketing strategy to reinforce Dior's visibility and desirability
- Oversee the deployment of in-store animations, POSM, and client‑centric experiences to maximise sell-out.
- Create annual plan of retailtainment in‑store and OOH across categories to support launches and Client Development targets
- Conduct regular market and field visits across key doors to evaluate implementation quality, maintain strong retailer relationships, and gather ground‑level insights.
Leadership and Team Management
- Lead, mentor, and develop the marketing team, fostering a high‑performance culture focused on accountability, cross‑functional collaboration, and execution rigor.
- Drive Retail Field Managers’ skills and competency development through regular coaching, clear objectives, and structured feedback.
- Ensure seamless cross‑functional collaboration between marketing, training, visual merchandising (VM), Client Development, E‑com and sales/Retail teams.
- Work hand in hand with Regional Marketing Team to build a strong partnership
* The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects
Profile
- Minimum of 10 years of progressive marketing experience within the luxury, fragrance, and beauty industry.
- Deep understanding and appreciation of brand strategy, luxury codes, and Dior brand DNA.
- Strong expertise in the UAE retail landscape, consumer dynamics, and local market execution requirements.
- Strong leadership presence with proven ability to motivate commercial teams, manage senior stakeholders, and influence external partners.
- Exceptional organisational skills, high attention to detail, and a rigorous approach to meeting deadlines and ensuring flawless execution.
- Strong analytical mindset with proven experience in P&L/budget management, forecasting, and performance reporting.
- Fluent in English. French and Arabic are strong advantages.
Additional information
Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.
At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practised daily.
(If you require any reasonable adjustments within the application process, feel free to indicate it in your application).
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