Lead product marketing for SaaS and hardware products in a remote start-up/scale-up translating deep customer insights into compelling value propositions and GTM strategies that align product sales and marketing teams around a unified product vision.
Job Duties and Responsibilities
- Drive product-led growth and revenue targets
- Launch compelling GTM strategies for new products
- Increase customer adoption and retention rates
- Align cross-functional teams on product vision
- Deliver data-driven customer insights to stakeholders
Qualifications :
Required Qualifications
- 10 years in product marketing or related roles
- Experience marketing both SaaS and hardware products
- Proven track record in start-up or scale-up environments
- Deep understanding of customer-centric marketing
- AI-savvy with experience leveraging AI tools
- SaaS product marketing
- Hardware product marketing
- GTM strategy development
- Customer research & insights
- AI tools & platforms
- CRM & marketing automation
- Data analytics & reporting
- Product launch management
- Customer empathy
- Cross-functional collaboration
Remote Work :
Yes
Employment Type :
Full-time
Experience: years
Vacancy: 1
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