Head of Vendor Alliance and Marketing Strategy

Head of Vendor Alliances & Marketing StrategyMiddle East | Hybrid | Executive Leadership

An exciting opportunity exists for a commercially driven executive to lead Vendor Alliances and Marketing Strategy for a rapidly growing technology organisation operating across the Middle East.Reporting directly to the CEO, this strategic leadership role combines high-level vendor relationship management with commercial marketing execution to drive measurable business growth.

We’re looking for an experienced commercial leader who understands how to build world‑class technology partnerships, maximise vendor investment, and create marketing strategies that generate qualified pipeline and revenue.You’ll work closely with executive leadership to shape strategic alliances, strengthen market positioning, and accelerate growth across the region.

Key Responsibilities

• Build and manage strategic relationships with global technology vendors and channel partners.


• Drive partner programmes, MDF funding, rebates and commercial incentives.


• Develop and execute a measurable B2B marketing strategy aligned to revenue growth.


• Position the business as a recognised leader through branding, thought leadership, events and demand generation.


• Lead and mentor the marketing function while collaborating closely with Sales and Delivery teams


• Ensure every marketing investment delivers measurable commercial results.

What We’re Looking For

• 10+ years’ experience in Vendor Alliances, Channel Management or Strategic Partnerships.


• Strong background within enterprise software, cloud, infrastructure or digital transformation.


• Proven success managing vendor ecosystems, partner programmes and distributor relationships.


• Commercially minded with excellent financial and business acumen.


• Experience leading B2B marketing strategy and demand generation.


• Executive presence with exceptional stakeholder management skills


• Comfortable leveraging AI tools to improve commercial and marketing effectiveness.

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