SKEMA Business School is a global teaching and research institution that prepares students to meet the challenges of a globalized, multicultural, and responsible business world. A pioneer in developing an international strategy, the school is present on 5 continents with 10 campuses across 7 countries (South Africa, Brazil, Canada, China, United Arab Emirates, United States, and France). Joining SKEMA means putting your talents at the service of a high-impact mission: creating a cutting-edge education model to develop the potential of each of our students, corporate partners, and staff!
As part of SKEMA's development strategy, the Admissions & Marketing Manager is responsible for recruiting future SKEMA students for all programs offered on the Dubai campus and also participates in promoting the entire SKEMA programs portfolio across its various campuses. He/she supervises and implements targeted promotional activities, combining fieldwork and operational marketing tasks.
He/she works closely with the managers of the DDMA team (International Admissions, Marketing, Commercial Administration) as well as the Brand Management team, the Alumni team, etc.
Your main responsibilities will include the following:
- Develop the marketing and sales plan in close collaboration with the DDMA Department to increase recruitment on the Dubai campus in particular
- Implement all program promotion and marketing activities
- Organise recruitment and visibility initiatives (physical or digital) to promote SKEMA and its programs to various target candidates and influencers (head teachers, teachers, agents, companies, etc.)
- Manage prospects (respond to requests for information, e-mailing, lead processing) until they become enrolled students and update the CRM
- Oversee all activities (trade shows, conferences, forums, digital campaigns, etc.): monitor and analyse performance in conjunction with the DDMA Department
- Ensure the production of numerous digital events
- Ensure the promotion of our Dubai social media by highlighting our events organised on campus through video recordings of various speakers (directors, teachers, students, guest speakers, etc.) and manage the social media editorial calendar (in collaboration with the Marketing team).
- Organise the recruitment, training and coordination of 'ambassadors'
- Analyse the competition (quarterly benchmark)
- Contribute to the annual budget process and ensure daily monitoring of the Dubai Admissions & Marketing budget
- Plan numerous trips to the Middle East in particular (high availability)
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