Junior PR Account Manager

The Role:

The Junior PR Account Manager is a mid-level management role for someone with a minimum of 4/5 years of experience in the field.The Junior PR Account Manager is responsible for managing a portfolio of clients, assisting in the development and execution of PR strategies, managing a team of junior and PR Executives.

Responsibilities:

Client Management:

• Manage client accounts and develop PR strategies to meet their objectives
• Assist in the creation of comprehensive PR plans and campaigns
• Maintain regular communication with clients to ensure their needs are met
• Contributing to weekly meetings, and liaising and updating clients on PR activities
• Monitor and analyze media coverage
• Handle client inquiries, requests, and concerns in a timely and professional manner

Media Relations:

• Develop and maintain relationships with key media outlets and journalists
• Pitch stories and secure media coverage for clients
• Monitor industry trends and identify opportunities for media exposure
• Developing news angles, stories and pitches to further the client’s profile, products and services
• Securing high-end interviews for key clients
• Conduct research and analysis to measure PR success and identify areas for improvement
• Being involved in pitching for new business and developing PR proposals

Content Development:

• Assist in creating compelling and engaging content for press releases, media pitches, articles, and other communication materials
• Ensure content is tailored to the target audience and aligned with client objectives.
• Collaborate with internal and external stakeholders to gather necessary information for content creation
• Edit and proofread content for accuracy and consistency
• Contribute to brainstorming sessions and strategy development

Management:

• Collaborate with cross-functional teams to ensure cohesive and integrated PR strategies
• Managing and mentoring junior members of staff
• Support the training and onboarding of new team members
• Collaborate with senior PR managers to support the development of the PR department's capabilities and expertise.
• Contribute to the creation of training materials and best practices documentation
• Foster a positive and collaborative work environment within the PR team

Relevant skills/ aptitude

• High levels of communication - both presentation, verbal and written skills
• Agency experience working with F&B and/or lifestyle clients is mandatory
• Must be well connected in the media industry - Strong relationships with both local and national business and Lifestyle/F&B media outlets
• Impressive emotional intelligence and interpersonal expertise
• A passion for the media and the F&B industries
• Flair for creativity, strategic thinking and innovation
• Strong copywriting skills
• Commercially aware and business savvy
• Strong presentation skills
• Good industry knowledge and experience in building influential networks
• Outstanding organisation with an ability to manage multiple projects and portfolios
• Demonstrated critical thinking and problem solving abilities
• Consistently meet standards and requirements
• Event management

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