Position Title Key Account Manager - End User & Trade
Location Doha, Qatar
Employment Type Permanent
Job Overview The Key Account Manager will support and generate DEWALT & STANLEY sales from Channel Partners in the End User & Trade business in Qatar. The role involves setting and meeting sales targets for a specific territory, managing commercial business objectives, developing communication strategies to improve relationships with end users & trade partners, managing operational requirements of the market, presenting to key accounts, exploring new distribution channels, and implementing actions based on market requirements. He will be responsible for product demonstrations & promotions, brand management, and consistently maintaining merchandising standards; developing, managing, and implementing sales projects that drive customer acquisition, branding and POS communication across all channels.
Responsibilities
Engage with Key Accounts across Qatar in the construction and Oil & Gas Industry to drive DEWALT & STANLEY market share.
Focus on Key Projects with effective coverage of all segments, ensuring category-wise penetration and close Rate Contracts with Service Plans.
Propose value-added solutions via demonstrations for end-user applications, highlighting features & benefits.
Prepare a go-to strategy in Qatar for DEWALT & STANLEY to make the brands market leaders.
Engage SBD management for a top-to-top meeting with high-potential accounts.
Product/safety training & jobsite events with end-users to support customers in driving higher productivity by correct usage of tools and accessories.
Distribution Management – Collaboration, Training distributor sales force, Inventory Management, Market Coverage, Drive Focus Categories, and Biweekly Reviews.
Engage with the trade market to ensure branding, promotions & maximize SOW.
Maximize coverage in trade, add more partners for better penetration & increase customer base.
Create strong brand differentiation by introducing NPI’s into the market.
Submit proposals to the distributor for stocking the products based on the opportunity pipeline for the trade channel & End Users.
Conduct market research on new products and communicate the “voice of the customer” back to Marketing/ product management team.
Qualifications
Experience in planning sales promotions, activations, and merchandising is essential.
Strong relationship-building skills to interact with clients at various levels and collaborate with dealers and customers.
Commercial awareness to identify market opportunities and the ability to learn and research new strategies for market penetration and revenue growth.
Excellent customer focus and key account management skills.
Working well in a team and engaging in cross-functional support.
Must demonstrate planning and implementation abilities.
Bachelor’s degree in business, economics, sales, or marketing with at least 3 years of relevant experience in sales distribution, channel execution, and administration.
Excellent interpersonal skills for representing the organization at public events, media engagements, product launches, demonstrations, and trade shows.
Strong planning & organization skills to manage multiple tasks and track customer and product information effectively.
Proficient communication skills to convey information to customers, suppliers, and team members.
Teamwork orientation essential for driving conversions and collaborating on events, blitzes, and training.
Coordination skills key to managing and motivating other functions (e.g., sales/supply chain) to meet targets and achieve outcomes.
Computer skills including generating reports, analyzing marketing metrics, extracting data, and using e-commerce platforms and social media for customer engagement and product promotion.
Benefits You’ll receive a competitive salary and a comprehensive benefits plan, including discounts on Stanley Black & Decker tools and other partner programs.