Job description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Customer Solutions Centre Manager, Customer Solutions Centre Go-to-Market & Product Commercialization, Credit & Consumer Value Proposition (CVP)
Role Purpose
Lead commercialization, go-to-market, and growth of a co-badge credit portfolio in the UAE. Define product tiers, CVPs, pricing and interchange inputs; drive issuer adoption; manage engagement key ecosystem stakeholders; and support successful launch and scale-up of co-badged credit card programs that grow portfolio size, spend activation and revenue.
Key Responsibilities
- Product Strategy & Portfolio Management
- Define the co-badge credit product strategy, roadmap, tier architecture, pricing/CVP inputs and interchange approach with Business Development and central product teams.
- Align product plans with Mastercard regional objectives, UAE market dynamics, regulatory requirements and issuer/customer needs.
- Monitor adoption, spend behaviour, profitability and portfolio performance to refine strategy and investment priorities.
- Consumer Value Proposition (CVP) Development
- Design differentiated CVPs across mass, affluent, premium and ultra-premium tiers in collaboration with central product teams.
- Develop benefit frameworks spanning travel, lounge access, dining, entertainment, rewards, cashback, digital/e-commerce, insurance and protection.
- Build business cases, ROI assessments and recommendations for new benefits and proposition enhancements.
- Partnership Management
- Act as the product lead for partner engagement, aligning product standards, customer experience, branding and acceptance strategies.
- Identify strategic partnership opportunities and coordinate joint product development, launch plans, governance forums and market expansion activities.
- Issuer Engagement & Product Customization
- Partner with issuing banks to develop customized propositions aligned with issuer customer strategies and scheme guidelines.
- Advise issuers on segmentation, rewards, pricing, benefit optimization, acquisition opportunities and launch strategies through workshops and client engagement.
- Product Commercialization & Go-to-Market
- Lead end-to-end product and customized CVP commercialization of co-badge credit products from concept to market launch.
- Support Business Development team to develop go-to-market strategies for specific issuers and strategic merchants.
- Support business development efforts through product positioning, client presentations, and solution selling.
- Work with Central Product team to create sales enablement materials, product guides, competitive analyses, and commercialization toolkits.
- Track pipeline opportunities and support issuer acquisition and conversion activities.
- Stakeholder Management
- Work closely with central product, Cardholder Services and partnership teams; issuing banks; Mastercard Account Management; Loyalty and Services teams; and Finance and Pricing teams.
- Influence senior internal and external stakeholders to secure alignment on strategic product initiatives.
- Performance Management
- Define product KPIs and success metrics.
- Monitor portfolio growth, new card issuance, spend and activation, revenue performance, benefit utilization and customer engagement.
- Develop recommendations to improve product economics and cardholder value.
- Provide regular performance reporting and strategic recommendations to leadership.
Qualifications & Experience
- Deep understanding of consumer credit card products, portfolio economics, rewards, and loyalty programs.
- Experience developing and managing premium and mass-market card propositions
- Demonstrated ability to build product strategies, business cases, and commercialization plans
- Strong stakeholder management and influencing skills across senior client and internal audiences
- Proven track record of launching and scaling payment or card product
Success Measures
- This role will be on Sales Incentive Plans with defined enablement, volume-based and revenue-based targets.
- Achievement of annual business and product objectives.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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