Role Summary
Drive a comprehensive brand media planning approach by developing and executing full-funnel cross-channel strategies that align with business objectives. You will lead the integration of online and offline media efforts ensuring a seamless customer journey and consistent brand storytelling across platforms. Develop implement manage media strategy & buying across all countries being the trusted advisor for Brand Media holistic planning. Consolidate monitor and report trade marketing initiatives ensuring it aligns with a companys overall business goals.
Whats On Your Plate
Integrated Marketing Strategy & Planning
Develop a strategic marketing mix and full-funnel channel strategy (ATL digital social influencer experiential) that supports brand and performance goals.
Define and implement holistic go-to-market plans for brand campaigns across all channels including online offline and emerging media.
Create and maintain a synchronized regional calendar of integrated campaigns in close collaboration with local marketing teams.
Ensure channel strategies align with business priorities customer insights and local nuances balancing regional consistency with market-specific adaptability.
Cross-Channel Campaign Leadership
Lead regional media planning and buying across channelsoffline digital and hybridpartnering with media agencies and internal channel leads.
Ensure a unified approach to brand messaging across media touchpoints enabling a seamless omnichannel customer experience.
Champion the principles of fewer bigger better by curating impactful campaigns that optimize media efficiency and effectiveness.
Collaboration & Stakeholder Management
Act as a cross-functional connectorworking with channel leads brand managers data analysts and local teams to ensure cohesive planning and execution.
Partner with regional and local marketing leads to align on upcoming brand plans and recommend data-driven budget allocations to support scalable growth.
Facilitate regular touchpoints across media and channel stakeholders to foster alignment transparency and shared learnings.
Insights Measurement & Optimization
Conduct in-depth analysis of campaign performance across all channels; consolidate insights and translate them into actionable recommendations.
Monitor market trends competitor activities and channel innovations to continuously refine strategy and stay ahead of industry shifts.
Drive continuous improvement by sharing campaign learnings across teams encouraging a test-and-learn culture.
Media Partnerships & Innovation
Manage media pitch and onboarding processes for new partners across digital offline and experiential channels to unlock new growth opportunities.
Explore and pilot innovative media formats and data-led strategies to enhance reach engagement and conversion.
Qualifications :
What Did We Order
Strong experience in brand/media planning across both online and offline channels ideally within a fast-paced regional or global environment.
Proven ability to lead cross-functional collaboration and manage complex stakeholder relationships.
Analytical mindset with experience using campaign and performance data to guide planning and optimization.
Passion for brand building customer experience and innovation in media.
You have worked for a central or regional team in the past so you know the mechanics of coordination and regular multi-country reporting
Comfortable working in a challenging environment be able to adapt at all time
You ideally have 7 years relevant experience
You are analytical have logical thinking and youre a problem solver
You are organised and plan ahead
You can define assess solve and communicate back to stakeholders in a clear and concise way
Excel Skills
Remote Work :
No
Employment Type :
Full-time
This listing is sourced from a third-party job board. Applying will redirect you to the original posting.
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