1. Retention Rider Value Proposition & Loyalty
- Own rider churn reduction strategy with strong focus on early-life retention.
- Define and continuously enhance the overall Rider Value Proposition.
- Design and manage a structured rider loyalty framework.
- Analyze retention data to identify high-risk segments and structural gaps.
- Track key KPIs (Churn % Retention Rate Tenure trends RSAT).
- Develop and execute action plans to improve retention and loyalty outcomes.
2. Rider Engagement
- Develop and execute a comprehensive annual engagement roadmap aligned with business priorities.
- Lead structured recognition and motivation programs.
- Ensure engagement initiatives are measurable and linked to retention KPIs.
- Drive initiatives that strengthen rider attachment and sense of belonging.
3. Rider Communications & Feedback
- Own in-app rider communication strategy and governance.
- Ensure clear consistent and aligned messaging.
- Establish structured rider feedback mechanisms (surveys focus groups).
- Translate insights into concrete improvement initiatives and corrective action plans.
4. Partnerships & Benefits
- Develop and manage third-party benefit partnerships.
- Launch value-added programs that enhance the Rider Value Proposition.
- Monitor adoption and measurable impact on retention metrics.
Qualifications :
- 5-8 years experience in managing large distributed workforce
- Strong communications skills in English and preferably Hindi
- Relevant experience must be extensively UAE-based
- Previous experience working within delivery companies and working closely with riders is highly desirable
- Experience reducing attrition or building engagement programs
- Experience managing cross-functional stakeholders and the ability to communicate with senior leadership regularly
- Experience launching incentive or loyalty initiatives and loyalty program design
- Experience building B2B partnerships on a large scale (banks telecom gyms retail etc)
- Field-oriented personality
- Strong analytical skills (Excel / dashboards)
- Background in logistics ride-hailing or FMCG field ops
- Commercial mindset (strong negotiation skills)
Remote Work :
No
Employment Type :
Full-time
Experience: years
Vacancy: 1
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