Marcom Manager, Emerging & Expansion Geographies

We are looking for a dynamic organized and results-driven Marketing & Communications Manager to join the DSP team. This role combines marketing and communications disciplines to drive awareness of the DSP program in the Middle East and Africa regions generate and convert leads into candidate applications and build best-in-class communications and content that result in high levels of trust and engagement with new and existing Delivery Service Partners.
You will manage difficult marketing and communications initiatives defining execution elements such as targeting channel mix creative and messaging and A/B testing while learning to think strategically and surfacing insights that may influence broader team strategy. You will deliver independently seek direction when needed and influence across teams to drive results.
This role is ideal for someone who can move between strategy and execution on a daily basis thrives in ambiguity and has a strong balance of creative and analytical skills.


Key job responsibilities
Marketing & Acquisition
Conduct market research of to identify insights and targeting strategies that inform campaign planning
Support the development of positioning for the DSP program in partnership with brand owners and local business teams
Execute marketing campaigns across paid media SEO and content marketing channels to drive brand awareness lead generation and applications
Manage regional campaign budgets with accountability on spend and efficiency targets
Coordinate with agency partners on paid media execution and localization efforts
Define and optimize targeting/segmentation channel mix creative messaging and A/B testing to improve campaign performance
Automate and improve triggered communications throughout the candidate journey
Report on key metrics and progress to goal contributing to cadenced reporting (MBR QBR)
Communications & Content
Create high-quality engaging communications that support DSPs through their lifecycle
Measure the effectiveness of communications and use data to drive improvements
Identify emerging topics and develop proactive communication plans with stakeholders ensuring effective and tailored messaging
Propose execute and scale new ways of creating and distributing communications that expand program awareness and adoption
Manage multiple communication channels including newsletters change communication internal forums and events
Create compelling stories to spotlight DSPs and Drivers to increase program affinity and business goals
Ensure consistency of brand and editorial voice across all channels and marketing vehicles


About the team
The Emerging & Expansion Marcom team solicits and nurtures small-business entrepreneurs for the Amazon Delivery Service Partner program which makes deliveries to customers worldwide.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience in English-language communication skills both written and verbal
- Fluency in an additional language (Arabic Turkish or another GCC language preferred)

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
- Experience working on or with large-scale global creative campaigns
- Experience managing multiple projects prioritizing planning and managing time
- Experience that includes strong analytical skills attention to detail and effective communication abilities
- Experience crafting editorial for large brands with wide reach (100k distribution)
- Experience managing external agencies
- Experience in creating and executing crisis communications strategies
- Experience creating and executing events and scripts with impact

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