Marketing Communications Specialist – Talent & Engagement
Role Purpose
Own and execute marketing communications that strengthen talent attraction, engagement and awareness across recruitment programs, campus hiring, talent communities, professional forums, conferences and other talent-focused initiatives. The role will translate business and talent requirements into compelling, audience-specific communication across digital, social, campus and event channels.
Key Responsibilities
1. Recruitment & Talent Communications
- Develop compelling communication for job postings, hiring campaigns, talent pools and recruitment initiatives .
- Create campaign messaging for niche and high-volume talent segments.
- Develop emailers, social posts, digital creatives, landing-page content and recruitment collateral.
- Ensure consistent employer and talent proposition across all recruitment touchpoints.
2. Campus & Early-Career Communication
- Create communication for campus hiring, university partnerships, career fairs and student engagement programs .
- Develop presentations, brochures, posters, social content and event communication targeted at students and young professionals.
- Build campaigns that position the organization as an attractive destination for emerging talent.
3. Forums, Seminars & Conferences
- Own communication for talent forums, leadership seminars, industry conferences, webinars and roundtables .
- Develop event themes, invitations, speaker profiles, agendas, promotional content and post-event communication.
- Support thought-leadership communication around recruitment, talent, AI, gig workforce, workforce transformation and related services.
4. Talent Engagement & Community Building
- Create communication journeys to attract, activate, engage and retain talent communities .
- Develop newsletters, engagement campaigns, announcements and reactivation campaigns.
- Partner with recruitment and talent teams to improve response and participation rates.
5. Content & Storytelling
- Convert complex talent and business initiatives into simple, compelling stories and communication .
- Develop case studies, success stories, employee/talent stories, thought-leadership articles and campaign narratives.
- Maintain a consistent tone, messaging architecture and brand identity across channels.
6. Campaign Management
- Plan and execute integrated communication campaigns across:
- LinkedIn and social media
- Email and messaging platforms
- Career/campus platforms
- Internal talent communities
- Events and conferences
- Digital and physical collateral
- Track campaign performance and continuously improve messaging based on engagement data.