Marketing communication Manager
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration – combined with a focus on diversity, inclusion, and equal opportunities – are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Lead Business Area Manager
Your role and responsibilities
In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines. The work model for the role is: {onsite} This role is contributing to the {motion business} in {UAE}. You will be mainly accountable for:
- Developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers.
- Ensuring the relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.
- Selecting relevant marketing communications tools, adapting, translating, and implementing them as required, to support sales initiatives and achieve the company’s objectives in the local business.
- Adapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communication vehicles to promote products, systems, and services across the lifecycle.
- Stimulating lead generation through advertising, sponsorship, and other promotional activities.
- Ensuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.
- Researching, identifying, and selecting external marketing communications service providers.
- Defining quality and delivery targets of externally assigned activities, monitoring ongoing progress, and resolving issues.
- Ensuring global targets and metrics for marketing communications initiatives are properly implemented and develop additional local measures, as required.
- Maintaining and encouraging a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation.
Our team dynamics (Optional) You will join a dynamic & high performing team, where you will be able to thrive.
Qualifications for the role
- 5-7 years of working experience in communications
- Bachelor degree in Business administration/ Marketing/Communication or field related
- Fluency in Arabic/English (spoken/written) skills and strong writing/editing skills
- Knowledge of digital marketing and marketing automation (Salesforce, Pardot, etc.)
- Strong Business partnership, collaboration and communication skills, with deep experience of managing internal and external relationships seamlessly
- In-depth demonstrable knowledge and experience of all aspects of internal and external communications
- Good computer skill (PowerPoint/Word/Excel)
- Creative personality and innovative mindset with the capacity to come with new and fresh ideas, while ensuring consistency with brand and business lines positioning
- A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking
Benefits
More about us
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