Marketing & Communications Director

Role Purpose

The Marketing & Communications Director provides strategic leadership and executive oversight across all marketing communications media branding and digital engagement functions for a premier higher education academy. The Director ensures consistent institutional messaging strengthens the academys academic visibility supports accreditation and quality processes elevates faculty and research achievements and drives student recruitment communication strategies.

The role also strengthens the academys identity as a leading institution in teacher education education leadership and educational research while elevating and marketing a government-affiliated early childhood education model as a benchmark for excellence.

This role ensures alignment between communication strategy and the institutions academic operational and strategic priorities.

Key Responsibilities:

• Lead the development and execution of the institutions Marketing & Communications Strategy aligned with its vision academic mission and strategic goals.
  
• Position the academy as a regional and global leader in teacher education educational research professional development and educational innovation through targeted communication and engagement initiatives.
  
• Oversee the institutions brand identity institutional messaging storytelling bilingual content development media relations and official communications across all platforms.
  
• Direct communication support for all degree programs short courses accreditation processes external reviews research dissemination academic events and student recruitment campaigns.
  
• Promote academic excellence by showcasing faculty achievements research publications scholarly outputs institutional partnerships and innovation initiatives.
  
• Manage all media relations interviews press releases public statements and crisis communication planning in collaboration with senior leadership.
  
• Provide full spectrum marketing and creative support to all academic and administrative departments including design branding copywriting content development photography videography studio production podcast support website updates email marketing digital campaigns press releases and promotional materials ensuring unified messaging professional-quality outputs and strong visibility.
  
• Oversee the production of bilingual (Arabic/English) content creative direction visual identity photography videography editorial standards and digital storytelling.
  
• Strengthen internal communications to improve faculty and staff engagement institutional culture operational transparency and organizational alignment.
  
• Lead high-performance digital marketing strategies including SEO SEM paid ads social media engagement audience segmentation analytics-driven optimization and multi-channel campaigns.
  
• Oversee the institutions digital ecosystem including the main website microsites CRM platforms marketing automation tools event management systems Learning Management Systems (LMS) and emerging digital tools supporting academic admissions and administrative workflows.
  
• Develop track and report on marketing KPIs and OKRs to evaluate campaign performance brand visibility digital engagement recruitment impact and institutional reach.
  
• Produce analytics dashboards and impact reports demonstrating marketing outcomes related to student recruitment program visibility research reach and stakeholder engagement.
  
• Lead innovation initiatives including the institutions official podcast digital mini-series livestreams video productions and the integration of new communication technologies such as AI-driven content AR/VR and micro-content formats.
  
• Direct planning and execution of major institutional events including academic conferences summits ceremonies graduations faculty forums and community engagement initiatives.
  
• Strengthen strategic partnerships through coordinated communication and engagement strategies supporting academic alliances government collaborations and institutional projects.
  
• Ensure communication and branding compliance with UAE cultural ethical linguistic and regulatory frameworks.
  
• Ensure all communication outputs are aligned with accreditation regulatory and institutional governance requirements.
  
• Establish and maintain the institutions brand governance frameworks editorial guidelines communication policies and media protocols.
  
• Lead the student recruitment marketing strategy by developing targeted high-impact campaigns that promote all academic programs increase visibility and drive prospective student engagement and enrollment.
  
• Plan and promote key internal events including staff recognition wellbeing activities and institutional gatherings to strengthen employee engagement organizational culture and communication.
  
• Manage departmental budgets procurement workflows vendor relationships contractual deliverables and operational planning.
  
• Work closely with Academic Affairs Research Student Services & Admissions and Institutional Effectiveness to ensure communication strategies directly support academic and operational priorities.
  
• Collaborate with Shared Services departments including Human Capital Finance Procurement IT & Digital Transformation Facilities Strategy and Legal to ensure unified institutional messaging and coordinated initiatives.
  
• Support the Human Capital Department in employer branding efforts to attract top faculty researchers and professional administrative staff.
  
• Lead mentor and develop multidisciplinary teams across digital creative events communications media and public relations functions.
  
• Lead CSR and community outreach communication initiatives by promoting volunteer programs public engagement activities and partnerships that reflect the academys social impact and community commitment.
  
• Foster a culture of excellence innovation creativity accountability responsiveness and continuous improvement.
  
• Represent the institution in media engagements academic forums government events communication summits and national education-sector networks.
  

Requirements

Qualifications & Experience:

• Masters degree in Marketing Communications Media Public Relations or a related field.
  
• 12 15 years of progressive experience in marketing communications media or institutional branding.
  
• Advanced proficiency in digital analytics tools marketing automation platforms and performance dashboards.
  
• Deep understanding of audience analytics SEO/SEM A/B testing and data-driven content optimization.
  
• Proven experience leading digital marketing brand strategy media relations and content production teams.
  
• Experience working with educational organizations or public-sector institutions is an advantage.
  

Key Competencies:

• Strategic mindset aligned with higher education priorities.
  
• Advanced Arabic and English (Bilingual) communication skills.
  
• Strong stakeholder and partnership engagement.
  
• Digital fluency and analytics-driven decision-making.
  
• Brand leadership and creative direction.
  
• High emotional intelligence diplomacy and cultural sensitivity.
  
• Team leadership performance management and organizational development.
  

Benefits

Competitive Compensation Package along with a high-level impactful position with significant creative control leadership responsibility and the chance to shape the narrative of a leading educational institution in a dynamic region. It is a role for a strategic builder and an innovative leader.

Key Skills
Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand
Employment Type : Full Time
Experience: years
Vacancy: 1