DESCRIPTION
The key role of the marketing department is to support the commercial strategy. Therefore the Marketing Manager will be responsible for ensuring that the Coface brand reaches the required target market via a number of activities as mentioned below.
MISSION
Responsible for the product offering and for supporting sales and client relationship with the structuring of tools in his/her geographical area (country / region).
Accountable for:
- Product governance
- Compliance with marketing charter
- Marketing budgets planning of resources staffing
- Group projects implementation
- Project management
- Wide marketing experience ability to collaborate with Sales
- Compliance with Group communication strategy and roll out of the Com priorities and transversal projects
- Accountability on the group graphic charter
- Alignment in terms of content and tone of voice branding
MAIN RESPONSIBILITIES
This is not exhaustive: you may be required to carry out additional responsibilities as reasonably requested by your manager.
MARKETING SCOPE
Strategy and Budget:
- Ensure provision of the marketing deliverables in the country or region in close coordination with Regional Group Marketing and Strategy Department.
- Supervise product and service offering in his/her geographical area implementing the innovations of the Region and Group tracking performance and ensuring the relevance and completeness of the range of offers in the various segment including EasyLiner.
- Manage the definition & implementation of local regional lead generation plans & projects. For all Business Linee: TCI BI & DC
- Manage develop and implement internal and external marketing strategies plans campaigns and projects.
- Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.
- Enhance the marketing budget spend effectively and to achieve the marketing objectives.
- Monitor review and report on all marketing activity and results.
Product
- Maintain expertise over the entire range of products and product libraries
- Marketing documents (brochures slides videos Q&A)
- To establish all aspects of product development i.e. creating awareness internally & externally training management campaigning & launches maintenance design & governance. Clausebook validations.
- Product enhancements and creation - all aspects concerning the development of a product
- Clausebook to be followed and managed according to the specified Process update as per by group.
- Local / legal adaptations
- Launching of new products (Initiate local product development & Join Group product research initiatives)
- Understand product mix and positioning strategies
- Master TCI policy wording (or own the ability to learn fast)
- Write (arguments Q&A brochures)
- Engage with sales as the product expert
Client Interfaces
Scope CofaNet CofaMove CofaServe Dashboard Customer portal ICON URBA (when available)
- Work on new releases: translation test training communication & operational launch
- Produce / translate and load content on Customer portal
- Report bugs & suggestions
- UX & UI (User Experience & User Interface) background (could be constituted internally)
- Minimum IT literacy
- Engage with users promote Cofaces USP animate a community
- Understand project mode and show a sense of commitment
Quality management and client research
- Dolby & Stereo (management of samples incentivation analysis of results action planning)
- Ad hoc complementary research (e.g. Echo)
- Quality work streams
- Customer journey (animation KPI)
- Testimonial & support complaint management (NB: a regulatory obligation)
- Process literacy (for quality improvement customer journey and complaint management)
- Minimum understanding of client research (quantity / quality).
Support to distribution
- Provide training material and/or train (sales brokers agents partners)
- Support sales animation (Hunting days brokers events)
- Support partnership development (white labels EasyLiner tailoring)
- Procure print (brochures stationary gifts)
Competitors intelligence marketing plan
- Calculate market shares and conduct market research to identify market requirements for existing and future products as well as current market conditions and competitor information.
- Update Competitors Overview
- Follow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy.
- Market segmentation and leads generation in collaboration with the Commercial department.
- Contribute to Groups competitors watch
- Marketing plan (align with Group Marketing local management and plan actions) follow-up
Design & Material:
- Management of the compilation layout design and distribution of internal and external communication and newsletters
- Coordination of the production of print and promotional items for marketing purposes from concept and brief through to the delivery of finished material
- Management and co-ordination of content on the company web site
- Produce marketing material to support all distribution networks (direct sales agents brokers and partners). This typically includes procedures tutorials sales pitches Q&A training broker on-boarding packs branded material etc.
- Manage commercial lead generation using the methodology and the tools provided by Group marketing (database campaigns lead scoring KPI).
Lead Generation & Demand Creation
- Deploy Group lead generation campaigns ensuring strong local adaptation and execution
- Design and roll out local lead generation initiatives targeting priority prospect segments
- Execute lead generation-driven events (owned or third-party) with a clear focus on data capture prospect engagement and pipeline creation (e.g. networking activation stands appointment setting)
- Ensure end-to-end lead management: tracking nurturing qualification and handover to commercial teams
- Monitor and report on lead generation performance including conversion metrics and contribution to pipeline.
COMMUNICATION SCOPE
Digital communication
Scope Website and Social media.
- Creating assets for social media Video editing & production
- To ensure that there are daily posts on all our social media platforms and to increase followers according to group targets
- Managing and update local Coface websites and including country and sector risks data
- SEO SEA (Search Engine Optimisation/Advertising)
- KPI and data analytics
- Ensure of group rules for digital topics
- Develop online internal communication
- Listening tools - management & trainings
Communication Content factory
- Produce local newsletters : sourcing of topics coordinate interviews write articles
- Outsourcing asset creation (e.g. videos infographics etc.) and ensuring a successful project
- Content production of digital channels (Business Macro eco. and soft topics
Advertising & PR:
- Coordinate information from media reps for media / PR purposes
- Sourcing advertising rates and booking advertising space for print and online media if required
- Liaison with media and advertising personnel
- Building and maintaining an excellent working relationship with suppliers brokers and the client community
Internal communication
- To create a communication outline and ensure that all communication is managed in professional manner to support the HR internal communication strategy
- Roll out an internal communication plan aligned with Group Com Strategy
- Deploy the messaging of the global group projects: My Voice new Comers policy employer brand compliance
- Feed the Group internal Newsletter
- Build and deploy the Regional CEO/country managers communication
- Manage the local Intranet ensure the updates
- Support HR communication
- My Voice & Power the Core - To be directly involved in the committee assist in decision making be part of the focus groups and to communicate internally to ensure that the relevant changes are made.
- Product & Compliance & IT - To put together a relevant calendar campaign that indicates the products and projects that are to be communicated and followed to support the external communication
Events
- To increase the number of enquiries from our marketing and event activities by the end of the year and to ensure that key events are assessed for ROI.
- To support the business with events to sustain clients and strengthen broker relationships.
- Conceptualize implement and run internal and external events
- Building partnerships and sponsored events
- Training sessions - presentation / communication and obtaining CPD points.
LOCAL SPECIFITIES
Project Management & Initiatives
- Application of processes methods skills knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.
- Design manage and deliver organisational projects as required
- Monitor Project Progress and Set Deadlines
- Ensure Stakeholder Satisfaction.
- Evaluate Project Performance.
Other
- HR and Compliance Assistance
- Training & Development
- Group and regional Assistance / Projects
- BCP / Premises project
TECHNICAL AND/OR PRACTICAL
Marketing
- Understand product mix and positioning strategies
- Master TCI policy wording (or own the ability to learn fast)
- Write (arguments Q&A brochures)
- Engage with sales as the product expert
- User Experience & User Interface background (could be constituted internally)
- Minimum IT literacy
- Engage with users promote Cofaces USP animate a community
- Understand project mode and show a sense of commitment
- Process literacy (for quality improvement customer journey and complaint management)
- Minimum understanding of client research (quantity / quality). (Some qualitative surveying skills would be great but not essential)
- Capacity to engage with Sales promoters skills
- Efficient doer skills on different levels (events procurement project management)
- Fast adaptor (listening to needs and adapting swiftly)
- Thoughtful profile to listen watch think out of the box
- Capacity to develop analyses and feedback with syntheses
- Business understanding strategist
Communication
- Strong Editorial skills
- Media relations strong experience and background
- Relationship skills
- Scope Websites and Social media
- Technical and editorial skills
- Search Engine Optimization / Advertising
- Very comfortable with different CMS tools
- Social media expertise
- Strong editorial skills at ease with Video editing and new video production tools
- Strong understanding of our sector
- Internal communication expertise
- Editorial skills
- Relationship skills and curiosity openness
- Event manager expertise
- Brand Knowledge
EXPERIENCE
At least 10 years with a minimum of 5 years in sales or marketing.
Previous experience in a related business area (and in particular credit insurance) will be a plus.
Previous experience in a multicultural/international environment is highly desirable
Qualifications :
Degree in marketing business administration or any equivalent discipline.
A corporate finance background will be a plus.
Additional Information :
- A culture focused on teamwork continuous learning and professional development
- Competitive base salary performance based bonus
- Comprehensive benefits package including health insurance
Remote Work :
No
Employment Type :
Full-time
Experience: years
Vacancy: 1