The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies. ICSC produces experiences that create connections and catalyze deals;
aggressively advocates to shape public policy;
develops high impact marketing and public relations that influence opinions;
provides an enduring platform for professional success;
and creates forward-thinking content with actionable insights — all of which drive industry innovation and growth.
The Marketing Coordinator will support the marketing team in executing integrated marketing campaigns that promote ICSC events, programs, and member initiatives. This role is ideal for an early-career marketing professional with strong organizational skills, a passion for communications, and the ability to manage multiple projects in a fast-paced environment. The coordinator helps keep projects organized and ensures digital content is accurate, accessible, on brand, and aligned with organizational goals.
This position is hybrid and based out of our New York City office, in-office days are Tuesdays, Wednesdays & Thursdays.
Duties and Responsibilities:
- Coordinate and implement website updates, ensuring content is accurate, current, accessible, visually consistent, and aligned with brand standards.
- Support the organization’s CMS migration by organizing and auditing existing content, assisting with content transfer, and helping test and maintain the new platform.
- Assist in developing and scheduling marketing content, including email communications, event promotions, website updates, and social media posts.
- Support project management activities by maintaining campaign timelines, tracking deliverables, and following up with stakeholders.
- Collaborate with event, content, creative, digital, and email marketing teams to implement marketing initiatives.
- Assist with maintaining content calendars and communication schedules to ensure consistent audience engagement.
- Help organize marketing assets and identify opportunities to repurpose existing content across channels.
Competencies:
- Collaborates – Works effectively with colleagues and partners to achieve common goals.
- Plans and Organizes – Manages tasks, deadlines, and priorities efficiently.
- Communicates Effectively – Produces clear, accurate, and engaging written and verbal communications.
- Action Oriented – Demonstrates initiative and a willingness to learn and take on new challenges.
- Attention to Detail – Ensures accuracy and quality in all work products.
- Customer Focus – Understands and responds to the needs of members and stakeholders.
- Tech Savvy – Learns and effectively uses marketing technologies and digital platforms.
- Adaptability – Thrives in a dynamic environment and adjusts to changing priorities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1–3 years of marketing, communications, event marketing, or related experience.
- Strong writing, editing, and proofreading skills with attention to detail.
- Experience supporting marketing campaigns across email, social media, web, and digital channels.
- Familiarity with marketing automation platforms, CRM systems, content management systems, or email marketing tools.
- Working knowledge of Microsoft Office 365, including Outlook, Excel, PowerPoint, and Word.
- Experience with Adobe Creative Suite, or similar creative tools is a plus.
- Familiarity with Google Analytics, Power BI, or reporting platforms is a plus.
- Strong organizational and project coordination skills with the ability to manage multiple assignments simultaneously.
- Positive, professional demeanor and a strong commitment to teamwork.
- Ability to build relationships and collaborate effectively with internal and external stakeholders.
- Interest in event marketing, member engagement, and content marketing preferred.