Were looking for an experienced Marketing Director to lead demand and leadgeneration and sales enablement in a specific OPIS market segment via all possible marketing channels both inbound and outbound. The qualified candidate will collaborate with team specialists in content email social media events web design SEO/SEM PR operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
OPIS has served the fuel and chemicals industries for 45 years with content reinforced by leadingedge technology unrivaled customer service and constant innovation. Beginning as an oil price reporting agency OPIS has grown into a worldwide information powerhouse with authoritative market news trusted data analysis and forecasting consulting and educational events. Market participants across the value chain trust our expertise in energy chemicals and environmental commodities to make critical business decisions.
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS Chemical Market Analytics McCloskey PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness build our reputation and deepen relationships in the fuel and chemicals industries we serve.
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products drawing on performance data and encompassing all channels.
Define buyer personas buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion including OPIS conferences webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics including sales leads (MQLs & SQLs) sales revenue (Won Opportunities) event registrations and ROI.
Own marketing relationships in your market segment with Sales Customer Service and Editorial forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
12 years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs such as Adobe Photoshop InDesign Illustrator and/or Canva
Selfdirected and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal written and interpersonal communication skills
Ability to learn quickly multitask and manage projects to completion
Detailoriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
Reasonable accommodation: Dow Jones Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones OPISJob Category:
Marketing & Product ManagementUnion Status:
NonUnion roleRequired Experience:
Director
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