Job Accountabilities and KPI
- Ontime implementation of over 200 campaigns
- To manage all marketing channels effectively within a budget and under time constraints
- Include content and social media in your campaign planning
- Building relevant and appropriate creativity into campaigns wherever possible
- Timely completion of final event analysis
- Number of leads monitored and reported weekly
- Email KPIs such as OR CTR
- Website bookings
- Revenue
Key Responsibilities:
- Planning budgeting and implementing effective training marketing campaigns
- Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web marketing database email social media display and PPC advertising campaigns)
- Design impactful demandgeneration campaigns through all online and offline channels
- Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
- Set up products and campaigns in our marketing and CRM system
- Manage email campaigns independently
- Work on content such as blog posts whitepapers interviews and reports for training
- Social media management managing social platforms such as Instagram Facebook Twitter LinkedIn and Youtube
- Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
- Identify a data acquisition strategy to grow the existing databases
- Set up and management of media deals with external organisations to ensure maximum exposure at the lowest cost to training
- Work closely with the telesales function on key campaigns and incorporate customer feedback
- Manage budgets
- Coordination of design and production of all marketing collateral including event brochures advertisements banners/emails etc.
- Providing KPI reports for update meetings with Senior Marketing Managers
Knowledge and Experience Required for the Role
- 1 years working in a marketing or sales role
- Strong copywriting skills
- BSc/MSc degree in business marketing journalism or related
- Handon experience with a range of print and digital marketing channels
- Demonstrated knowledge of Digital Marketing including email marketing
Attributes Required for the Role
- Motivated to perform
- Adaptable to change and a fastpaced environment
- Enjoys a challenge and finding solutions to problems
- Positive in outlook and approach
- A drive to improve and do things better
- A willingness to do a variety of related job duties
- Understanding of direct and digital marketing
- Exposure to design
- Ability to set goals and execute under tight deadlines
Qualifications :
- Bachelors degree in Marketing Communications or a related field.
- 13 years of experience in a marketing role ideally within the events industry.
- Experience with event promotion and delegate acquisition is highly desirable.
- Familiarity with design tools (e.g. Canva or Adobe Creative Suite) is a plus.
- Strong written and verbal communication skills.
- Proficiency in digital marketing tools including email marketing platforms (e.g. Mailchimp) CRM systems and social media management tools.
- Basic knowledge of analytics platforms (e.g. Google Analytics) to measure campaign performance.
- Creative thinking and attention to detail.
- Ability to manage multiple tasks and meet deadlines in a fastpaced environment.
- Strong team player with excellent interpersonal skills.
- Excellent spoken and written Arabic is a must
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the trust they receive and most of us balance time in the office with time working remotely and flexibly
- Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost! anywhere for up to four weeks a year
- Broader impact: take up to four days per year to volunteer
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World team day and active diversity and inclusion networks
- Annual Flight entitlement after completing 1 year service paid as a cash amount
- A comprehensive company funded private medical insurance with optical and dental coverage
- A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares
- Recognition for great work with global awards and kudos programmes
- Strong wellbeing support through EAP assistance mental health first aiders and access to health apps and more
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime
Key Skills Business Development,Sales Experience,Loyalty Marketing,B2B Sales,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,SEO,Social Media Management,Customer relationship management,Lead Generation
Experience: years
Vacancy: 1