Company Overview: Dr. Scent was established with a clear vision to redefine the fragrance industry through innovation and excellence. The company delivers premium scenting solutions for both residential and commercial environments, maintaining the highest standards of quality and customer satisfaction. With a strong, results-driven approach, Dr. Scent focuses on generating high-quality leads, optimizing conversion rates, and aligning marketing with sales, supported by effective team leadership to achieve measurable and sustainable growth
Key Responsibilities: - Drive revenue growth by achieving clear targets for lead generation, conversion rates, and marketing-driven revenue.
- Manage and optimize the marketing funnel from awareness to sale, collaborating closely with the sales team to enhance lead quality.
- Oversee advertising campaigns across various platforms (Meta, Google, Marketplace) and analyse performance metrics to inform data-driven decisions.
- Lead the marketing team (Content, Ads, Design, PR) by prioritizing tasks, ensuring quality execution, and continuously developing team performance.
- Coordinate weekly with sales and customer service to improve lead quality and address reasons for deal failures.
Required Skills and Qualifications: - 5-8 years of experience in Digital Marketing and Performance Marketing; E-commerce experience is a plus.
- Proven track record in managing advertising campaigns, analysing data, and optimizing conversion rates.
- Strong leadership experience in team management and development.
- Solid understanding of the relationship between marketing and sales, with a performance mindset.
- Ability to work under pressure and deliver results consistently.
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